CleverTap

Mercury retrograde has nothing on a poorly timed marketing campaign. 🔮 This Halloween, CleverTap's marketing horror-scope has a few predictions that might hit close to home. Pick a card and swipe to reveal your fate. Luckily, when it comes to customer engagement, we prefer data over destiny. 🎃 #CleverTap #Halloween #CustomerEngagement

Think you're calling the shots... or are assumptions calling them for you? 👀 The best marketing decisions start with the right questions. Swipe through a few common Indian e-commerce beliefs and see what the latest benchmarks reveal. You may discover a new way to think about customer engagement. bit.ly/4yPIv8S #CleverTap #Ecommerce #CustomerEngagement #BenchmarkReport #MarTech #CustomerRetention #Marketing

From 48 million games played in a month to a $10M fundraise, @matiks_play is making some serious moves! ⚡ As proud partners, we're cheering the Matiks team on as they gear up for their next chapter of growth. Here's to more levels unlocked and more wins together! 🎮🚀 #CleverTap #Matiks #CustomerSuccess #StartupGrowth

Every album, big idea, or creative project has a moment when someone finally hits “share.” 👀 It’s exciting, a little scary, and surprisingly personal. @lizarmistead of @Dropbox explores why that moment matters, and how it inspired a campaign celebrating the leap from private creation to public connection. Hear the conversation on CMO Uncovered, (via Uncovered media) powered by CleverTap. bit.ly/4iAxbsu @ParekhMrinal #CleverTap #CMOUncovered #GrowthMarketing #BrandBuilding #CustomerExperience

That's a wrap on CleverAI™ LIVE | Hanoi Last night, 40 senior marketing, CRM, and digital leaders from across Hanoi joined us for an evening built around one question: What changes when customer engagement moves from doing more marketing to making better decisions? Next stop: Kuala Lumpur, 19 November. #CleverAI #CleverAILIVE #AgenticAI #CustomerEngagement #Hanoi

Up to 33% higher click-through rates and more streaming activity. 📺 With CleverAI™ powered recommendations, @Zee5_Official is mapping each viewer to content that matches their interests, making every interaction more relevant with 1:1 personalization, driving higher click-through rates across campaigns. Hear from Ankit Kansal, Director – Growth, on how CleverAI™ is helping Zee 5 make every viewer interaction more meaningful. 🚀 Want to experience it for yourself? bit.ly/4iu6O6t #CleverTap #CleverAI #Personalization #CustomerEngagement

Where you say it can matter as much as what you say. 👀 Customers respond differently across email, push, and in-app, making channel choice a big part of the engagement equation. See how the channels stack up in the SEA E-Commerce Customer Engagement Benchmark Report 2026. bit.ly/4yNjgnO #CleverTap #CustomerEngagement #Ecommerce #Omnichannel #GrowthMarketing

Today, as Jio Platforms rings the bell on the public markets, India’s digital story reaches a new milestone. Since 2016, we’ve had the privilege of being Jio’s customer engagement partner and witnessing its journey from the very beginning. Watching a start-up grow into one of India’s largest digital businesses and launch one of the country’s biggest IPOs has been nothing short of inspiring. Jio’s growth has helped bring hundreds of millions of people online and transform how India connects and experiences the digital world. We’re proud to have been part of that journey. Congratulations, Jio Platforms! From all of us at CleverTap, here’s to the next chapter. 🚀 @helloanand @suniltom #CleverTap #Jio #JioIPO #DigitalIndia

Introducing CMO Pulse Magazine 🚀 Fintech’s top CMOs on AI, trust and engagement, plus fresh benchmark data and the Core Four Fintech Framework. Watch the intro, read the edition: bit.ly/4jQ7SE1 @zerohashx, @happymoney, @solofunds, @TimesInternet, @GroundfloorUS, @Edenred, @mayaofficialph, @promericagt @bluevine, @FGVCapital #CleverTap #CMOPulse #CMOUncovered #Fintech #CustomerEngagement #MarketingLeadership

The right message but at the wrong moment is still a miss. 🎯 At CleverAI™ Summit 2026, one thing was clear: better personalization starts with better decisions. Five takeaways on data, AI autonomy, human judgment, and bolder marketing in the Era of Live Intelligence. Read more: bit.ly/4zgvwhI #CleverAISummit #LiveIntelligence #CleverTap #CleverAI #LiveIntelligence #CustomerEngagement #MarketingAI

Make each app visit worth the screen time. 📱 Every open is a chance to spark discovery, drive action or give customers a reason to come back. When visits are few and far between, forget filler. Relevance has to show up every time. See what the Southeast Asia e-commerce benchmarks reveal in the SEA E-Commerce Benchmark Report 2026. bit.ly/4jGf9WT #CleverTap #Ecommerce #CustomerEngagement #AppMarketing

At Sundance, @Dropbox learned that 68% of films were made using its tools. The surprise? Many filmmakers only knew Dropbox as storage. Introducing them to the built-in signing tool was a light-bulb moment. Hear @lizarmistead on CMO Uncovered (via Uncovered media): bit.ly/4iAxbsu #CleverTap #CMOUncovered #GrowthMarketing #BrandBuilding #CustomerExperience @DrewBailer @FGVCapital

A customer is likely to convert. But would they convert without your campaign? 👀 Propensity predicts who is likely to act. Uplift measures the incremental impact of an action against a control baseline, helping marketers understand what actually changes the outcome. Sometimes, the best action is no action at all. bit.ly/4i8yxuk #CleverTap #CustomerEngagement #GrowthMarketing

Who gets priority when every campaign has a case for itself, but your customer doesn’t have the time or attention for all of them. The discount pushing for a conversion? The loyalty offer building a relationship? Or the recommendation that could bring them back tomorrow? In his article for @Campaign_India, @helloanand, Co-founder and CMO at CleverTap, digs into the ranking problem marketers can no longer afford to ignore as AI makes it easier to launch more campaigns. Read Marketing Has a Ranking Problem. bit.ly/4shYn2o #CleverTap #MarketingStrategy #CustomerEngagement #Personalization #AI

If your notification lands while your customer is busy. By the time they're free, it's already buried under 27 other notifications. #CleverTap #MarketingMemes #CustomerEngagement #Meme

Would you let AI make campaign decisions without approving every move?