co-founder + marketing @clevertap; @mumbai_tech_; #product #tech #treks #dadjokes; LKO →AMD →SFO →SEA →BOM →🌎
Mumbai
Joined November 2008
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Creating a master tweet of my stories -
1) Luna + Washing Machine: nitter.cf/helloanand/status/1104…
2) My "Computer" career: nitter.cf/helloanand/status/9955…
3) Manufacturing Birdspikes: nitter.cf/helloanand/status/1399…
4) Soap As A Service (SaaS in '90s): nitter.cf/helloanand/status/1763…
Anand Jain retweeted
Every album, big idea, or creative project has a moment when someone finally hits “share.” 👀
It’s exciting, a little scary, and surprisingly personal. @lizarmistead of @Dropbox explores why that moment matters, and how it inspired a campaign celebrating the leap from private creation to public connection.
Hear the conversation on CMO Uncovered, (via Uncovered media) powered by CleverTap. bit.ly/4iAxbsu
@ParekhMrinal
#CleverTap #CMOUncovered #GrowthMarketing #BrandBuilding #CustomerExperience
Anand Jain retweeted
Today, as Jio Platforms rings the bell on the public markets, India’s digital story reaches a new milestone.
Since 2016, we’ve had the privilege of being Jio’s customer engagement partner and witnessing its journey from the very beginning. Watching a start-up grow into one of India’s largest digital businesses and launch one of the country’s biggest IPOs has been nothing short of inspiring.
Jio’s growth has helped bring hundreds of millions of people online and transform how India connects and experiences the digital world. We’re proud to have been part of that journey.
Congratulations, Jio Platforms! From all of us at CleverTap, here’s to the next chapter. 🚀
@helloanand @suniltom
#CleverTap #Jio #JioIPO #DigitalIndia
Anand Jain retweeted
Mobile PLI stats as follows:
Government incentive paid: Rs 19,000 Cr.
Direct tax collected: Rs 25,000 Cr.
GST collected: Rs 3,00,000 Cr.
Electronics manufacturing employs 25 Lakh people; mobile manufacturing alone employs 12 Lakh.
Cope harder!!
One in four iPhones is made in India, but imported parts and costly subsidies complicate the success story. @andymukherjee70 takes apart an iPhone to explain why copying China's manufacturing model may not pay off 🎥
Have you lost it @mybmc ? Please don’t do this.
Anand Jain retweeted
This one got to me.
If someone asks you how much a single family's life is worth to the United States Navy, tell them the exact price: ten million dollars of steel.
On April 29, 1975, as Saigon fell, a tiny two-seat wooden-and-fabric Cessna plane with almost no fuel left circled desperately above the American aircraft carrier USS Midway.
Inside that tiny cockpit, a father named Major Buang-Ly had crammed his wife and five small children, including a baby. He scribbled a note on a map, wrapped it around his pistol so it would not blow into the ocean, and dropped it onto the carrier deck.
A young American sailor picked up the crumpled paper and ran it up to Captain Lawrence Chambers.
The note read: "Can you move these helicopter to the other side, I can land on your runway, I can fly 1 hour more. Please rescue me. Major Buang, Wife and 5 child."
The flight deck of the USS Midway was completely jammed from bow to stern with military helicopters. A Cessna has no tailhook to catch carrier wires, and its pilot had never landed on a ship in his life.
By every military regulation, Captain Chambers had been in command for only five weeks. Throwing millions of dollars of U.S. government aircraft into the sea without permission from Washington could end his career in a court-martial.
Chambers looked up at the tiny plane circling in the wind with five children inside. He did not call an accountant in Washington.
"Clear the deck," the captain ordered.
Hundreds of young American sailors in yellow and green jerseys ran to the edge of the ship, put their shoulders against massive Huey helicopters, and shoved ten million dollars worth of machinery straight off the cliff into the South China Sea.
Captain Chambers turned the giant carrier into the wind at twenty-five knots. The tiny Cessna came down, bounced once on the steel runway, and rolled to a safe stop with feet to spare.
When the cockpit door opened and five small children stepped out onto the deck, three thousand American sailors roared so loud it drowned out the engines, and immediately passed around a hat to collect cash for the family's new life in America.
When the math says a child's life is too expensive, an American throws the math into the ocean.
I used to charge ₹1 per hour on my 386 to let the neighborhood kids play Dangerous Dave. Of course, as a 14yo, I had no idea about unit economics or whether charging a rupee was a profitable venture.
Remember Dangerous Dave from when we were kids?
Remember when we got stuck around level 7, and for every attempt to figure it out, we had to run through levels 1–6, just to die on level 7 again, without ever figuring it out?
Well, we remade it, and now you can choose the level!
We also made the game run smoother and added a modern-resolution option that preserves the original look and feel, just with sharper graphics!
Come check it out at doshd.com
Anand Jain retweeted
Diwali is around the corner, and every brand wants a spot in the festive spotlight. 🪔
Here are 20 Diwali marketing ideas to inspire your next campaign and drive festive sales.
Read the blog: bit.ly/3U9Fh1I
#CleverTap #DiwaliMarketing #FestiveMarketing
Anand Jain retweeted
What if AI could do more than help marketers execute campaigns? 🤔
Autonomous decisioning helps brands move beyond manual choices, using customer signals to determine the next best action within defined goals and guardrails.
Read our blog: bit.ly/3VCDHGj
#CleverTap #CleverAI #AutonomousDecisioning #AgenticAI #CustomerEngagement #MarketingAutomation
No matter how many dance performances you have watched, what is happening in this small courtyard in Jamnagar, Gujarat, is in a league of its own.
Men circle a tall pole, each holding a wooden stick and a colorful ribbon hanging from above.
The beat of the folk drum starts, and they begin to move. They are rotating and weaving around one another in a rapid, continuous rhythm.
Within minutes, those loose ribbons weave into a stunning, tight geometric artwork around the pole.
Then comes the moment that actually catches your breath.
They don't pause to untie anything. Keeping the exact same tempo, they simply reverse every single step. Moving backward in coordinated loops, the entire intricate pattern gradually unravels, returning to free, hanging ribbons without a single knot anywhere.
Locally, this is known as the ‘Athingo Raas’ (or the Gof Gunthan braid dance), a tradition that the Ashapura Garbi Mandal in Jamnagar has kept alive for years.
Watching this, you realize it isn't just a dance; it is living mathematics. There is zero room for mistakes. If even one person misses a single beat, the whole pattern tangles up. Centuries before modern code or algorithms, these men mastered pure geometry purely on collective muscle memory.
In a world obsessed with solo spotlights, this performance teaches a quiet lesson in humility: individual ego has no place here. You might be the best dancer in the circle, but if you don't move with the person next to you, the whole thing falls apart.
Elders here see it as a metaphor for life. We spend years getting tangled up in our own messes and conflicts. But if we simply have the patience to retrace our steps with a calm head, even the tightest knots come undone.
Scenes like this in ancient courtyards remind us of something timeless: how disciplined, thoughtful, and deeply grounded traditional art can be.
Watch closely, this dance is centuries of tradition moving in absolute harmony.
#Navratri #Gujarat
Anand Jain retweeted
The most obvious example of a dumb LLM being integrated into a support chatbot is Swiggy. It will just do anything to keep arguing with you without actually being able to check facts.
The only hack I have figured out is to ask for a real agent to get a real conversation.
It once wasted 40 minutes of my time, arguing that the order will be there in 5 minutes, but had to be ultimately cancelled as the delivery partner was stuck somewhere.
Anand Jain retweeted
If marketers are the Avengers, Tesseract may be their Infinity Stone.
Because in Agentic Marketing, the real power is not just the agent.
It is the customer context and decisioning underneath it.
That was my biggest takeaway from the CleverAI Summit by @CleverTap .
Everyone is building AI agents.
But an AI agent does not solve your Agentic Marketing problem if the customer data foundation underneath it is weak.
One line from the session captured it well:
“Everyone has custom agents now. There’s nothing new about it.”
The real question is: what intelligence sits underneath those agents?
For years, Tesseract DB has been CleverTap’s data engine, bringing together customer history and live behavioural signals.
Now comes the next evolution: the Tesseract Decisioning Engine, using that context to decide what should happen next for each customer.
A few lines from the sessions stayed with me:
1. “Life doesn’t wait for your next campaign.”
Customer intent changes faster than campaign calendars.
2. “Live intelligence is not about interrupting customers faster.”
Sometimes the right action is an offer. Sometimes another product. And sometimes nothing at all.
3. “Autonomy has to be earned.”
Start with a defined problem, outcome and guardrails. Then progressively increase autonomy.
4. “Our ambition has to be to create growth. It can’t be just to take credit for it.”
Their first-purchase demo showed a 25% uplift versus the control group.
The shift from attribution to incrementality is an important one.
5. “The goal is not to take marketing out of the marketer.”
The marketer remains the Avenger.
AI agents provide the leverage.
And Tesseract provides the context and decisioning power underneath them.
What also made the summit useful was seeing Agentic AI in action and hearing real brand stories of how AI is moving from experiments into everyday marketing workflows.
I had the opportunity to do a podcast with Anand Jain earlier this year. What struck me now was how quickly the platform has evolved since that conversation.
Credit to @helloanand Anand Jain, Sunil Thomas and the CleverTap leadership team for making what feels like an orbital shift.
Not simply adding AI features to CRM.
But moving from:
CRM → Context → Decisioning → Agentic Marketing
Having used CleverTap at Lenskart and across a few other companies and clients, I have always liked its balance of usability and progressive capabilities.
Now that Tesseract foundation is becoming much more interesting.
Because even Avengers need an Infinity Stone.
Anand Jain retweeted
At CleverAI Summit 2026, Anand Jain, Co-Founder & CMO, CleverTap, shared how AI can help businesses bridge this gap by reconnecting with customers, understanding their individual needs, and making every interaction more meaningful.
Know More: clevertap.com/events/clevera…
#CleverTap
What an inspiring story from the legend @Leander at the @CleverTap CleverAI Summit
"I was born for this moment."
At CleverAI™ Summit 2026, sporting legend Leander Paes shared a powerful story from his Olympic journey, recalling a moment when a severe wrist tendon injury threatened to end his career.
Know More: clevertap.com/events/clevera…
#ETBrandEquity
My interview on @CNBCTV18News talking about @CleverTap AI & Live 1:1 Personalization capabilities #CleverAI
🤖Can #AI decide what makes you click or buy in real time?
@CleverTap's next-gen #CleverAI claims 27% lower funnel drop-offs at Axis Bank & 2X conversions at Eatigo.
@helloanand tells @ShrutiMishra_ about AI led personalization, autonomous decisions and turning AI into revenue.