@CoUnity_
Account based inPortugal
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Community Engineers. We build structure and experiences that bridge audiences into advocates. Say hi to your GTC (Go-To-Community) partner. CEO: @thedanrodman
Lisbon, Portugal
Joined November 2023
- Tweets2K
- Following3K
- Followers940
- Likes12K
Meet @thedanrodman, CEO & Co-founder at Co/Unity.
We are always happy to jam on all things Go-To-Community, just reach out.
CO/UNITY retweeted
when members don't have access to information about a project/company... they start manufacturing information that may not be accurate and they are also susceptible to false info from bad actors.
a well layed out information resource and active support systems in the community will always help prevent that type of negative exposure.
This is the support loop framework.
Community answers the questions, builds the knowledge base, and only escalates what actually needs an engineer - instead of tickets, rage posts, and a tagged company.
@thedanrodman on the Co/mmunity Frameworks episode. Link in comments.
Full episode: nitter.cf/counity_/status/209010…
CO/UNITY retweeted
Help me out here folks...🙏
I need glacier/mountain/hiking analogies for Community/Marketing... 🏔️
Touch glaciers >> Touch grass
Strategy is prioritization. Where you spend time and resources and a closed loop to prove it.
Ship something small, measure it, then double down, tweak, or drop it.
That’s how you design a community experience that actually compounds.
@thedanrodman at @ctrlshift_xyz 🇮🇹
Vanity metrics got favored for years. Discord size for a listing. Tweet engagement so anyone pays attention. They’re not correlated with community. Twenty to thirty organically obsessed people will do more for a project than a million airdrop farmers.
@_offmylawn
I've seen many founders make the mistake of thinking they can buy community growth
The truth is no matter how much money or freebies you throw at it, if YOU don't stand for something and build a culture around it, what you're building is a money pit.
Superfans don't show up for incentives. They show up for people with real beliefs, whose products ooze them.
Community is overused. It doesn’t come from the app, the newsletter, or the free coffee.
It emerges from the culture. People show up for what you represent.
@hmptyc on community with Co/Unity.
Most Discords fail the first 10 seconds. You land and there are 40 channels. No path. No next step.
@thedanrodman on how onboarding isn’t more rooms. It’s one clear move that gets someone to value, no matter who they are.
A “great announcement” isn’t great until the questions stop.
@thedanrodman tracked one keyword: 450 mentions in the two days before. 32 after. Same window. That’s how you measure whether you actually answered the community.
Ask your community. The good people will step up.
Most don’t expect anything and they don’t realise how much support is already sitting there.
Send the message.
The ones who actually care will show up.
@2140samuel on how your network is your net worth.
Community design is building a watering hole. People come for the water, they stay for the special sauce. Then they bring their friends.
@thedanrodman in Miami at the @StellarOrg / @myosin_xyz event - Marketers in the Arena.
Community infra isn’t the canapés.
@priyaparker explains how everyday hosts obsess over the food, the flowers, the fish knives then leave the interaction to chance.
Facilitators strip all that away and design the human connection on purpose. That’s the difference between a room that looks good and a room that changes people.
