Community Engineers. We build structure and experiences that bridge audiences into advocates. Say hi to your GTC (Go-To-Community) partner. CEO: @thedanrodman
Lisbon, Portugal
Joined November 2023
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Meet @thedanrodman, CEO & Co-founder at Co/Unity.
We are always happy to jam on all things Go-To-Community, just reach out.
Community isn’t just the people you sell to. It’s the cheapest way to test ideas.
Skip the abstract “market.” Go to the people who already engage with what you build. They give you the feedback without the cost.
@albertoonchain with his take on what a community should be.
CO/UNITY retweeted
I did 39 hours of travel door to door, from the Kootenays in BC to Shibuya, Tokyo....And somehow don't feel any jet-lag, locked and loaded, and overly caffeinated with amazing coffee! 🔥 – at Shibuya-ku, Tokyo
Gm gm, wanted to give a personal update before the Asia Conference Circuit starts.
I am winding down my time at @CapApp and will be departing from my position as Head of Growth at the end of the month and go all-in @UFGDeFi. This was not an easy decision to make but it is the right one.
It's been an honor & pleasure working alongside @Benjamin918_ and the entire Cap team. Benjamin has stated that he wanted to get together a team of A+ players and he really did here. I've learned a lot over the past 21 months; It's hard not to when Cap is truly pursuing innovation in a sea of sameness. I'm proud of my work in bringing awareness and light to these efforts, especially in today's attention landscape. As Cap continues to advance a new form of credit to the productive economy, I'll be rooting for them from the sidelines and I know they will do me proud.
Yes it has been fun being "TradFi Dave" for a bit, but in reality DeFi Dave never left. Whether that is what @Cibolan2000 and I have been cooking at UFG or with the interviews @patfscott and I have been doing with @FullyVested_Pod, what both have in common is they are a vision of DeFi I want to see in the world.
Time is precious and there are few moments that are given to you where you can actually have an impact. Right now is one of those moments and I would be not true to myself if I didn't pursue it with all my heart and soul.
For everyone who has been apart of my crypto journey for the past 9.5 years, your support means more than you'll know to me. And as I enter this next chapter, I leave everyone with a quote from the greatest himself, Muhammad Ali:
“If my mind can conceive it, and my heart can believe it - then I can achieve it.”
I stand by those words. Now watch with your eyes. See you in Seoul and Singapore.
CO/UNITY retweeted
when members don't have access to information about a project/company... they start manufacturing information that may not be accurate and they are also susceptible to false info from bad actors.
a well layed out information resource and active support systems in the community will always help prevent that type of negative exposure.
This is the support loop framework.
Community answers the questions, builds the knowledge base, and only escalates what actually needs an engineer - instead of tickets, rage posts, and a tagged company.
@thedanrodman on the Co/mmunity Frameworks episode. Link in comments.
when members don't have access to information about a project/company... they start manufacturing information that may not be accurate and they are also susceptible to false info from bad actors.
a well layed out information resource and active support systems in the community will always help prevent that type of negative exposure.
Full episode: nitter.cf/counity_/status/209010…
CO/UNITY retweeted
Help me out here folks...🙏
I need glacier/mountain/hiking analogies for Community/Marketing... 🏔️
Touch glaciers >> Touch grass
Strategy is prioritization. Where you spend time and resources and a closed loop to prove it.
Ship something small, measure it, then double down, tweak, or drop it.
That’s how you design a community experience that actually compounds.
@thedanrodman at @ctrlshift_xyz 🇮🇹
Vanity metrics got favored for years. Discord size for a listing. Tweet engagement so anyone pays attention. They’re not correlated with community. Twenty to thirty organically obsessed people will do more for a project than a million airdrop farmers.
@_offmylawn
I've seen many founders make the mistake of thinking they can buy community growth
The truth is no matter how much money or freebies you throw at it, if YOU don't stand for something and build a culture around it, what you're building is a money pit.
Superfans don't show up for incentives. They show up for people with real beliefs, whose products ooze them.
Community is overused. It doesn’t come from the app, the newsletter, or the free coffee.
It emerges from the culture. People show up for what you represent.
@hmptyc on community with Co/Unity.
Most Discords fail the first 10 seconds. You land and there are 40 channels. No path. No next step.
@thedanrodman on how onboarding isn’t more rooms. It’s one clear move that gets someone to value, no matter who they are.
a discord without a proper onboarding experience and channels optimization will definitely struggle with community members retention.
always best to get a professional to setup your community server before going public.
and if your server is already public, you can still get someone to do a proper revamp/security audits to improve your community's experience and for safety.
A “great announcement” isn’t great until the questions stop.
@thedanrodman tracked one keyword: 450 mentions in the two days before. 32 after. Same window. That’s how you measure whether you actually answered the community.