Common Thread Collective is an ecommerce growth agency, helping DTC brands that are doing 7-9 figures in annual online revenue.
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Joined April 2015
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Montana Knife Company used to sell out over Black Friday and have nothing left for Christmas shoppers.
On today’s The Ecommerce Playbook, @BrandonLHoroho explains how MKC now plans December drops to keep selling through the shipping cutoff.
ALT Brandon Horoho and Taylor Holiday on The Ecommerce Podcast
Missing purchase data can affect who Meta targets next, even when sales still show up in Shopify.
On today’s episode of The Ecommerce Playbook, Tony Chopp and Steve Rekuc discuss iOS 27 and the tracking gaps to check before Black Friday.
ALT Tony Chopp and Steve Rekuc on The Ecommerce Playbook
Across roughly 1.3 million ads we analyzed, the top 5% generated 73% of the measured value.
Because the return is so concentrated, judging winners in isolation can overstate profitability. Their returns also need to cover the cost of producing the ads that didn’t pay back.
Before you tell your team to make more ads, ask what each attempt costs.
At Commerce Roundtable, @TaylorHoliday explains how changing the way a brand paid for creative helped it double spend while holding incremental ROAS.
Tune in here: youtu.be/bqJElruBvjE
A 10-page creator brief can narrow the range of content you get back.
On The Ecommerce Playbook, Luke Austin and Richard Gaffin discuss which boundaries to keep and where to give creators room to experiment.
Watch the full episode here:
youtube.com/watch?v=niwccU1_…
ALT Luke Austin and Richard Gaffin on The Ecommerce Playbook
Higher ad spend during Black Friday can be the right call if the volume justifies it.
The decision gets harder when you’re looking at 47 lines on a P&L.
@TaylorHoliday breaks it into four buckets so you can see where the money goes and what to do next.