Let's talk about how to shop for flannel shirts. When people shop for clothes, they are typically looking for value for the price. This means they look for markers of quality (e.g., brand name, where the garment was made, fiber composition, and such). This is all very reasonable. However, you should take it one step deeper: think about how to develop taste. When you choose a restaurant for dinner, you don't just think about the quality of the ingredients. You think about what satisfies your palate. The same is true for clothes. For instance, Vuori makes contemporary-styled clothing. The flannel pictured here (slide one) is marketed as having four-way stretch and moisture-wicking properties. It's made from 63% polyester, 34% viscose, and 3% elastane. The fabric is midweight. It's the kind of thing you wear with slim chinos and minimalist sneakers. In slide two, we see a Polo Ralph Lauren flannel. This is made from pure cotton and features what's known as "cat-eye buttons" (called so because they resemble a cat's pupil). Notice that the fabric is heavier and you can almost make out the individual yarns. That's because the designers drew inspiration from mid-century flannels worn by American laborers. This is the kind of thing you wear with jeans, trucker jackets, and boots, not slim chinos and minimalist sneakers. In slide three, we see an Iron Heart Ultra Heavy Flannel. This is made from a 12oz fabric woven from Aspero cotton grown at the foothills of the Andes Mountains. Remember, a midweight flannel is made from a fabric that's maybe 5oz — so this is like wearing two flannel shirts at the same time, plus a little more. The interior is double-brushed for a kitten-like softness. This is not really a shirt, but a jacket, which is why it retails for $380. You will not find a heavier flannel on the market (also, size up). I don't believe in telling people that they should wear this, but not that. I think everything starts with helping the person look inwards. How do you want to dress? What aesthetic inspires you? What is your identity, lifestyle, values, etc.? This way, you develop your own taste and improve your relationship with the objects you buy. It doesn't matter if I prefer the Ralph Lauren flannel over the Vuori because we are different people and therefore have different identities and values. I hope to give people a framework for understanding clothes (social language, design culture, craftsmanship, etc.). Then send them off to figure out what works for them. I also try give people tips on how to shop for a budget. My friend Zach (IG aimeleondad) gives some good tips on finding vintage shirts on eBay in the fourth and final slide. Online today, you will find lots of people telling you to buy this or that. These people are often being paid by brands to do so. That approach isn't very useful because it negates the wearer's personality. IMO, a better approach is to help people develop their own taste so they can express themselves better through clothes and build stronger relationships with what they buy. I personally don't like thin fabrics, stretch fabrics, or business casual. I prefer older styles, classic tailoring, heritage workwear, vintage clothes, and such. But that's my personal preference and they may not be yours. I would rather you purchase something you really love than mindlessly adopt my taste, only to realize later that's not you.