Edelman APAC

Celebrating homegrown leadership: Sofia Yip has been elevated to General Manager of Edelman Hong Kong. With extensive experience across corporate reputation, brand and integrated communications, Sofia will lead the next chapter of growth for our Hong Kong business.

Celebrating the spirit of light, hope and togetherness this Diwali. Wishing everyone a joyous and prosperous festive season! 🪔

Our newly appointed Japan CEO, Campbell Hanley, features in @Provoke_News' Headliners series, reflecting on his career journey, the value of taking creative risks & why empathy, curiosity & human judgment remain essential to effective communications. Read: edl.mn/3Wm1RVS

A new chapter for Edelman Japan. We welcome Campbell Hanley as CEO & Representative Director of Edelman Japan, bringing experience in journalism, marketing & PR. We also thank Meghan Barstow for 20 years of contributions to the firm. Read more: edl.mn/4Aeob2k

As India's GCCs take on larger roles in global business, their communications mandate is changing too. Bhavna Jagtiani shares her thoughts with @prweek on why reputation, trust & strategic storytelling matter as GCCs move beyond traditional delivery roles. edl.mn/4yUZw1G

In @LBBOnline, Karishma Gupte, Head of Brand, Edelman India, shares why cultural understanding remains essential to creating AI-powered brand experiences that resonate, particularly during India's festive season. Read her perspective: edl.mn/4eZGwaY

8 shortlists at the 2026 Campaign APAC AOY Awards. The distinctions reflect the quality of our work, the depth of talent across our teams, & the strength of the partnerships we continue to build with our clients. Congratulations to all our shortlisted teams!

We’re thrilled to be named Asia Pacific Large Network at the 2026 Earned First Awards. Congratulations to our teams across the region, and thank you to our clients and partners who make it all possible.

Our Sound of Sting campaign for Sting Energy has been recognised twice at the 2026 Earned First Awards, winning Authentic Influencer Activation & ranking #3 Earned Campaign of the Year. Congratulations to the teams & partners who brought the campaign to life!

One to watch in 2026. Congratulations to Mazuin Zin, CEO, Edelman Malaysia and Regional Advisor, SEA on being named to Campaign Asia-Pacific’s Women to Watch 2026, recognising women making their mark on the region’s marketing and communications industry. edl.mn/4jcbu2R

As AI reshapes communications, the fundamentals of trust remain deeply human. In @MarketingEds, Mazuin Zin, CEO, Edelman Malaysia and SEA Regional Advisor, shares her perspective on what lies ahead for the industry in 2027. Read her perspective: edl.mn/4xzteZv

Gold and Silver for Tune Talk and Edelman Malaysia at the 2026 MOB-EX Awards! 🏆 Tune Talk In-app Entertainment won Gold for Best App Install Campaign and Silver for Best Work in Telecom, recognising bold work and a partnership built on challenging the category.

Edelman has been shortlisted across four categories in the 2026 Earned First Asia-Pacific Consultancy Performance Index, recognizing consultancies for business performance, creative impact, innovation, talent and industry leadership. Congratulations to our teams across APAC!

Edelman has picked up four finalist spots at the 2026 Earned First Awards Asia-Pacific, recognising work for Sting Energy, Starbucks and Roche. Congratulations to our teams and partners.

When everyone can create more content, creating more is no longer the advantage. Phyllis Yip, Head of Integrated Solutions at Edelman HK, writes in @LBBOnline about how brands can earn attention in crowded feeds by knowing when, where & how to show up. edl.mn/46jxTnf

As AI takes on more decision-making and execution, communicators have a critical role in shaping how it is used, ensuring cultural context, stakeholder needs and brand considerations are built into the process from the start. Read more: edl.mn/3U8WisO

10 wins. Most-awarded firm. 🏆 Edelman took home 10 wins at the 2026 Asia-Pacific SABRE Awards, including the ‘Asia Agency of the Year’ title. A celebration of the best-in-class ideas, insights and collaboration of our teams, clients and partners across APAC.

AI is lowering the cost of output—but raising the value of human judgement. At the @PRovoke_Media Asia-Pacific Summit, Edelman explored how AI is reshaping communications and why context, trust and reputation matter more than ever. Learn more: edl.mn/4qodEhj

Three Agency of the Year shortlists across Asia-Pacific. We're honoured to be recognised by PRovoke Media for work that helps clients earn trust, navigate complexity and achieve meaningful business outcomes. Thank you to our teams and clients.

Edelman Hong Kong’s Kavieng Cheng and Janet Ma earned a Bronze Young Lion for The UN-billed Space, developed for UNOOSA. In @LBBOnline, they share how the idea came together in 24 hours and what makes Hong Kong’s creative talent distinctive. Read: edl.mn/4wqHNP7