Edouard Lavidalle

1/ This week at The Bridge, we soft launched The Tie Instant Messenger (TIM): an enterprise messaging app for institutions in crypto. 300+ firms have already onboarded from hedge funds and VCs to OTC desks, exchanges, asset managers, custodians, and service providers.

Today, we’re introducing The Tie Atlas, a commercial intelligence platform that helps sales and business development teams find their next customers in digital assets. Atlas helps you discover companies you should be talking to, understand why they’re relevant, and bring them into your CRM. It tracks new fund launches, fundraising rounds, institutional activity, acquisitions, and executive moves so your team can act on new opportunities and keep existing relationships current. I started building it because I wanted this for our own business. At The Tie, we’ve spent years building relationships across crypto. But even with tens of thousands of contacts, I kept asking: Who are we missing? Which new funds should we be speaking with? Which banks are entering the space? Where did that customer we worked with two years ago end up? Answering those questions took far too much manual work. And by the time we updated our CRM, something had already changed. Meanwhile, our data team was tracking exactly this information for The Tie Terminal. Connecting that intelligence to our own sales process opened up hundreds of potential customers and contacts we had been missing. The more we built, the more possibilities we saw: • A custody provider could identify investors in a token it just added support for. • A sales team could find newly funded companies that fit its target customer profile. • A founder could build a targeted meeting list before a trip. • A relationship manager could spot when a longtime customer joins a new firm and reconnect. All with the ability to bring those companies into their CRM, use their connected enrichment tools to find relevant contacts, and keep records updated as the industry changes. Seeing what this unlocked for us made me want to put it in the hands of other teams. The Tie Terminal helps institutions understand digital asset markets. Atlas helps businesses find and act on commercial opportunities across them. We’re now making Atlas available to sales, BD, and growth teams across the industry. If you sell a product or service in digital assets, I’d love to show you what it can do for your business. Reach out for a demo.