Growth Head at 9-figures SaaS Brand. I help deconstruct bootstrap marketing that doesn't cost you a dime and I share experiments as I test.
Joined February 2022
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This video went viral to the tune of 9.2m views.
Why?
I think it boils down to...
Combines an unexpected event (neurosurgeon quitting despite making $600k/y) with authority (MIT nuerosurgeon)
AND
Talks about a deeply held belief, like the medical system is flawed..
Casey Hill retweeted
"It's never been more possible than today for #entrepreneurs to turn their passions into thriving small #businesses." ✨
Read more about Travis' passion project:
bit.ly/3zXtd9i
I recently sat down with Joaquim Lecha, CEO of Typeform, to learn about the GTM motions that helped Typeform at different stages of their growth journey to $80,000,000 ARR.
Opt-in and learn what propelled Typeform from $0-1m, $1-20m, $20-80m and $80m+
activecampaign.com/newslette…
I sat down with two SaaS legends who debated the future of work. @jasonlk of @saastr and @wadefoster of @zapier
Love sites like @a16z that let you consume content the way you want to. Watch, listen or read. This is the future
Nobody in the marketing automation space is adding followers faster year over year than @ActiveCampaign . Not even Hubspot at 3.8 million followers.
Getting your team activated on channels like Linkedin matters. It drives pipeline. It drives brand awareness. It creates demand.
Here is how to get your team activated and winning on LinkedIn: youtu.be/LTAAOLSnIDk
Taking a brand like ActiveCampaign….
Brand Awareness = When I think of getting a marketing automation tool, email marketing tool or CRM tool, ActiveCampaign is on the short list.
Demand Conversion = I am searching for a new marketing automation tool and I need to pick between ActiveCampaign and Hubspot
Just discovered @perplexity_ai and it solves the biggest issue that I have with ChatGPT.
It gives sources (video and articles) automatically to answers.
That is one of the major holes with ChatGPT. Excited to see where this company goes.
I am teaching a hands-on class with Stanford Extension that focuses each week on a different demand channel (podcasts, social media, community, influencers etc.). Sign up! continuingstudies.stanford.e…
With the hidden gems update on Google, tons of my posts on Linkedin from months ago (or even years!) are suddenly getting 30, 50, 100 views a week. I combed through my data and there are nearly 8,000 views a week coming from content that is 6m+ because it ranks on Google.
What if values weren't just phrases on a wall but refreshed each year and defined solely by the actions of your team.
What values did your team actually show that year (vs. what values do you aspire for them to show)
Here are the SaaS outlets I follow...
Openview
Bessemer venture partners
SaaStr
A16z
TK Kader (SaaS startups)
Bottom Up (substack)
Mostly Metrics - CJ Gustafson (substack)
Clouded Judgement - Jamin Ball (substack)
Scaling SaaS - SaaStr (substack)
What is something your company can do that a competitor can’t?
No jargon, no fluff.
Just share what your unique differentiating functionalities are.
It’s amazing how hard this is for most brands to do.
Wasteful spending in business happens when you have excess.
Experimenting is good, and even if it doesn't land, it doesn't mean it's waste.
But large brands often pour money into things that have been shown to not be effective, time and time again