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Horizon Media

@HorizonMedia

We're the largest and fastest growing privately held media services agency in the world. Business is Personal.

 New York City | Los Angeles
HorizonMedia.com
Joined April 2009
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Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)Photo by Horizon Media (@HorizonMedia)
We are thrilled to have Randolph Browning and his team bring this timely #eCommerce event back, cementing its place as the "sole Upfront Dedicated to #Retail #Media!"
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We respect & value our LGBTQ+ employees. We are proud to have participated in the @HRC's Corporate Equality Index to show allyship to our LGBTQ+ workforce! We are hard at work to ensure we receive a perfect score, as we realize our vision of being an agency of belonging #CEI2021
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We are wrapping up #CES2021 today with a Q&A featuring @shellypalmer with our EVP, Chief Digital Officer, @dnldedwn! Highlights: - #Tech from #CES this year is personal, like #auto, #digitalhealth - Jury is out on what the trade show will look like in 2022 and beyond
Image from Horizon Media (@HorizonMedia)
Image from Horizon Media (@HorizonMedia)
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From an #investment and #digitalhealth perspective, the pandemic provided #health access to patients through #telemedicine and opportunities to the makers/backers of the technology - via Digital Health panel at #ces, featuring @PrecursorVC and Define Ventures #ces2021
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Maverick Carter, CEO-@TheSpringHillCo: Brands need to be “human” – understand the context of your consumer, "stuck at home" and stop selling products and begin creating #content that connects with #consumers #ces #ces2021
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#Privacy & Trust at #CES with @amazon, @Twitter and @google: FTC 6(b) was brought up: ftc.gov/news-events/press-re… and noted it was too soon to tell. Ultimately, Public/Private Collaboration is needed. #ces2021
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#Privacy & Trust at #CES - Keith Enright, Chief Privacy Officer, @google - Users are nervous, relying on #tech in ways they didn’t “need” to do before - Privacy begins with Europe (Leaders) - Public/Private Collaboration is needed - Cookie Phase-out 2022 target #ces2021
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Join Bill Koenigsberg, @adage and others at #CES for a session unpacking how the #marketing industry needs can rally around unprecedented progress in #technology to achieve #transformation at 1:00PM ET today:  digital.ces.tech/sessions/c2…
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According to @wnba's Commissioner at #ces2021: - 68% increase in viewership during the bubble - players got to speak up on social justice issues (league of 80% women of color) - 350% increase in merch sales Need tech partners for innovation, because they have the funds to do so!
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.@StephMcMahon (@WWE) at #CES2021: - Loss of fans meant need to test & learn - Invested in “Thunder Dome” with Famous Group (1K fans “live” in the arena) – AR/Drones are all now in use, like never - Brought fans and spectacle back to WWE
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#CES took on the changing Fan Experience in #sports during the pandemic: - Viewership for @WNBA grew - #AR/#VR & Drones became table stakes for production - #eCommerce offset venue merch losses for @WWE Insights from @NHL, @StephMcMahon, & @WNBA at #CES2021 cc: @scoutsande
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Daren Baker – CEO, @EdgeAscential -Marketplace mastering personalization at scale: network effect of retailers being able to use data to advertise to consumers -40% of CPG sales to happen online
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#CES2021 - Jen Wong (@reddit): If you can’t go to the store, people turn to communities for insights based on their interactions with products they want to buy. In communities you look at 2x brands, make decisions 9x faster and spend 15% more + have stronger brand advocacy #ces
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Celiena Adcock (Honey – @PayPal): -Consideration Phase is key to influence consumers -Offers drive 3x better conversation vs not and 83% more likely to return to the store over 7 day period = Conversion & Loyalty
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Celiena Adcock (Honey – @PayPal): - 79% of people are looking for value/deals - Deals drive purchase for 67% - Consumers share a good deal w/a friend (social value), motivator became more important - During times of uncertainty, surprise and delight MATTERS #ces #ces2021
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#Commerce has exploded: - Communities like @reddit matter for purchase decisions - Deals drive purchase & word of mouth for brands - 40% of CPG sales to happen online in a few years - Insights from #ces from @EdgeAscential, @PayPal, @NBCUniversal
Horizon is happy to announce we’ve been recognized as one of @RippleMatch’s 2021 Campus Forward Award Honorees! Huge congrats to our Campus Recruiting team! resources.ripplematch.com/20…
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Horizon Media retweeted
4As (@4As) profile picture
4As@4As15 Dec 2020
Join us for a discussion on driving better #integration and #collaboration among global agencies w/ @JSKelley of @dentsusa; @BillKoenigsberg of @HorizonMedia; and Daryl Lee of @Mediabrands at #4AsDecisions Jan 25-26 at 12-5 PM ET. Register today: bit.ly/3fTACZh
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Exclusive: Actor Michael B. Jordan today unveiled the inaugural Hoop Dreams Classic, an HBCU college basketball showcase he is holding next December in partnership with @WME Sports, Harris Blitzer S&E and @HorizonMedia's @scoutsande (@McLevinSBJ). sbjsbd.biz/34gp79C
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Could not be more thrilled for @scoutsande SVP Carrie Skillman to be recognized in the inaugural class of "super mom" marketers. Our clients and staff are led by one of the most impressive female leaders in #sportsBiz today. Congrats! @chief_marketer @HorizonMedia
Chief Marketer (@chief_marketer) profile pictureChief Marketer@chief_marketer16 Dec 2020
The news is out! Chief Marketer has unveiled the women selected for its first-ever Market Like a Mother initiative. chiefmarketer.com/chief-mark…
Chief Marketer Unveils Honorees of Inaugural 'Market Like a Mother' Editorial Program - Chief...

Chief Marketer Unveils Honorees of Inaugural 'Market Like a Mother' Editorial Program - Chief...

The marketing industry’s only annual showcase of outstanding female marketers who are leading their teams—and their families.

chiefmarketer.com
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