IAB Tech Lab

🚨 JUST ANNOUNCED: WPP + The Trade Desk at #InternationalSummit! Explore how brands and agencies are moving beyond experimentation to tackle real business challenges from building trust and transparency to strengthening creativity, accountability and more okt.to/VMKv07

6 days to go! 🤖 As programmatic evolves join our technical session on how AI agents will negotiate, trade, and execute ad transactions via real-time bidding protocols. See how machine-to-machine advertising works in practice! okt.to/DZxXq9

Streaming is growing up! Is your CTV strategy keeping pace? In just two weeks, join us at #IWantMyCTV to explore what better forecasting, live streaming, and ad delivery require in practice! Get your ticket while there is still time: okt.to/8EHqeY

1 week away! At #InternationalSummit in London we'll be decoding how conversational interfaces and autonomous agents are fundamentally redefining discovery and media distribution! okt.to/Tb9usG

At #IWantMyCTV we’ll explore what publishers should know about the demand buying their inventory. Hear how better information sharing could improve yield, ad pod construction, frequency management, and more while delivering a better viewer experience: okt.to/WbF0fp

At #InternationalSummit, join Bedrock Platform CTO, Damian Naglak, who will share real-world campaign data showing how embedding bidders directly inside the exchange unlocks complete supply visibility, slashes CPMs, and ensures 100% deal delivery: okt.to/pkxW4r

At #InternationalSummit, Alkimi will share what happened when they tested leading AI models with real-world briefs in a controlled market. Watch a live demo on how human-in-the-loop guardrails keep agentic trades safe and strictly within bounds: okt.to/F8Kt73

Device spoofing, binge watching and HDMI-connected devices all raise questions about what advertisers are actually paying for and how to measure it consistently. At #IWantMyCTV learn from IAS and Amazon Ads on how OM SDK helps address these challenges: okt.to/bTgkqF

Only 10 days until #IABTechLab's #InternationalSummit in London! Get ready for live technical demos and expert panels revealing how AI agents and autonomous decisioning are completely rewriting discovery, monetization, and addressability: okt.to/gleLfK

AI agents are only as smart as the data behind them. Discover how brands, publishers, and platforms are using LiveRamp's data collaboration infrastructure to power autonomous agents and drive superior marketing outcomes. Register today: okt.to/tJqpBl