IAB Tech Lab

🚨 JUST ANNOUNCED: WPP + The Trade Desk at #InternationalSummit! Explore how brands and agencies are moving beyond experimentation to tackle real business challenges from building trust and transparency to strengthening creativity, accountability and more okt.to/VMKv07

6 days to go! 🤖 As programmatic evolves join our technical session on how AI agents will negotiate, trade, and execute ad transactions via real-time bidding protocols. See how machine-to-machine advertising works in practice! okt.to/DZxXq9

Streaming is growing up! Is your CTV strategy keeping pace? In just two weeks, join us at #IWantMyCTV to explore what better forecasting, live streaming, and ad delivery require in practice! Get your ticket while there is still time: okt.to/8EHqeY

1 week away! At #InternationalSummit in London we'll be decoding how conversational interfaces and autonomous agents are fundamentally redefining discovery and media distribution! okt.to/Tb9usG

At #IWantMyCTV we’ll explore what publishers should know about the demand buying their inventory. Hear how better information sharing could improve yield, ad pod construction, frequency management, and more while delivering a better viewer experience: okt.to/WbF0fp

Our LEAP Implementation Guide is now open for public comment until November 23. The guide provides practical guidance for implementing the Forecasting and Concurrent Streams APIs. Thank you to @AmazonAds, @TheTradeDesk, and @IndexExchange: okt.to/8DBidt

At #InternationalSummit, join Bedrock Platform CTO, Damian Naglak, who will share real-world campaign data showing how embedding bidders directly inside the exchange unlocks complete supply visibility, slashes CPMs, and ensures 100% deal delivery: okt.to/pkxW4r

At #InternationalSummit, Alkimi will share what happened when they tested leading AI models with real-world briefs in a controlled market. Watch a live demo on how human-in-the-loop guardrails keep agentic trades safe and strictly within bounds: okt.to/F8Kt73

Device spoofing, binge watching and HDMI-connected devices all raise questions about what advertisers are actually paying for and how to measure it consistently. At #IWantMyCTV learn from IAS and Amazon Ads on how OM SDK helps address these challenges: okt.to/bTgkqF

Only 10 days until #IABTechLab's #InternationalSummit in London! Get ready for live technical demos and expert panels revealing how AI agents and autonomous decisioning are completely rewriting discovery, monetization, and addressability: okt.to/gleLfK

AI agents are only as smart as the data behind them. Discover how brands, publishers, and platforms are using LiveRamp's data collaboration infrastructure to power autonomous agents and drive superior marketing outcomes. Register today: okt.to/tJqpBl

**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: okt.to/NAr9RX #AgenticAdvertising #AAMP #OpenProposal

CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes: okt.to/lyLe4I

Container technology is transforming how ad tech enriches the bidstream, and ARTF Version 1 is already driving industry adoption! Join us to break down how ARTF elevates OpenRTB and reveal what is on the horizon for Version 2. Register today: okt.to/PdB4lV

Ready to scale next-generation CTV ad formats without the technical headaches? At #IWantMyCTV on Nov 12 in NYC, learn how to seamlessly plan and implement emerging formats while bypassing common deployment gotchas from Index Exchange's Catherine Cho! okt.to/laFKf6

Just 2 weeks away from #IABTechLab's #InternationalSummit on November 5 where we'll dive headfirst into the Agentic Web and AI’s impact on CTV, Privacy, and RTB. Grab your pass now: okt.to/dynLxQ

We kicked off our October #AgenticBootcamp with Head of Agentic, Matthew Jacobs, discussing the future of AI-driven media buying and selling followed by Sigma Software's Bryan Szekely showing their upcoming AAMP donation including live demos of buyer & seller agent interactions.

Streamlining your deal setup and boosting performance no longer has to be a tradeoff. In our explainer video, we explore how combining the Deals API for precise cross-platform deal terms with ARTF container technology for real-time bid enrichment: okt.to/lcVoTY

Moving to server-to-server requires a foundation built for scale and sub-millisecond speed. We’re excited to have Fastly's Simon Wistow share how leveraging edge cloud platforms helps eliminate client-side latency, secure consent chains, and more: okt.to/hyAV1X

The ability to collaborate on viewer data securely without compromising user privacy is becoming a core mandate for streaming growth. At #IWantMyCTV, Databricks will share how to maximize audience yield and attribution in a privacy-first world: okt.to/bzZKAG