Jordan Platten

Niche specialisation matters even more now. Sam Olsson, founding partner at Kurve, is doubling down on app growth. Working only in app growth gives his team knowledge a broader agency never builds. Full episode: youtube.com/watch?v=M2HYYKwy…

Want to grow faster? Do less. Keep the blinkers on. Every shiny object steals time from what's already working. New ideas always look more exciting than fixing what you've got. Ignore them. Make what already works better. Get the right people in your corner. You can't do it all yourself. Full episode: youtube.com/watch?v=tSMSyQAt… #agencygrowth #agencyowner #jordanplatten

A good creative strategist is now one of the most valuable people in an agency. The job has changed. It used to be briefs and presentations from the outside. Now the best ones live in the ad data, spot what's working, make the bet nobody else would and feed it straight back to the team. The faster that loop runs, the faster you find winners. Full episode: youtube.com/watch?v=M2HYYKwy… #creativestrategy #paidads #jordanplatten

You can almost certainly charge more than you do now. What's holding the price down is usually a story you keep telling yourself. Price is a game of perception, and that starts with how you see yourself. Walk into the call sure of the number and the client feels it. Fix the belief first. The price follows. Full episode: youtube.com/watch?v=tSMSyQAt… #agencypricing #mindset #jordanplatten

Privacy killed targeting. You can't aim ads the way you used to, so the creative has become the targeting. Test multiple creatives, double down on what works. Also volume wins: the agency that tests the most creative beats the one making three and praying. Stop trying to out-target the algorithm. Out-create it. Full episode: youtube.com/watch?v=M2HYYKwy… #paidads #creativestrategy #jordanplatten

Growth doesn't always have to come from signing more clients. Half the time the smarter play is to go deeper with the few you've already got. Get them real results, earn the trust, then expand what you do for them. A 1K client becomes a 5K client the moment you stop being their one service and start driving their whole growth. Full episode: youtube.com/watch?v=Ypyec9UH… #agencygrowth #agencyowner #jordanplatten

AI can't fix a weak team. It amplifies whatever's already there, good or bad. So the mistake most agencies make is handing their AI to junior teams directly and expecting it to carry them. It won't. It just exposes the gaps. Get your people, your systems and your data right first, and AI makes them stronger.  Full episode: youtube.com/watch?v=s1n9Zm1d… #aiagency #agencyowner #jordanplatten

Build a business you'd actually want to buy. A bigger agency was never really the goal. The goal is a business someone else would want to own, a strong team, solid systems, and real value that doesn't all depend on you. Full episode: youtube.com/watch?v=M2HYYKwy… #AgencyOwner #BusinessGrowth #JordanPlatten

I've spent 8 years & millions of dollars testing every way there is to get clients. It's made me well over $10M in revenue. So I put the top strategies on a tier list, from "unfair" right down to "avoid." Watch the full breakdown here 👇 youtu.be/SgeJoDWc_9U I ranked them on the only two things that actually matter: • What a client costs you to get • How quickly it makes you money Here's what surprised people most. The channel almost every business relies on didn't even make the top half. And the 4 strategies at the very top? They're the cheapest ones on the whole board. Some are basically free. So why isn't everyone doing them? Because they're uncomfortable. That's it. That's the only reason. There's no secret AI tool being kept from you. The best ways to get clients aren't hidden. Most people just skip them because they'd rather stay sat behind a laptop. In the video, I cover: • The 4 strategies I put in "unfair" (and why they work) • My one rule before you spend a penny on paid • The real conversion numbers for every channel Pick one from the top tier. Give it 90 days, not a week! Trust me, you'll be ahead of most of your competitors.

Here's the real question. Two agencies make the same revenue. One runs it with 15 people at 25% margins. The other runs it with 5 people at 60%. Which would you rather own? A big team was never the flex, it's the tax when your systems can't do the work. The old model needed a setter, a media buyer and an admin before you made a penny. Now it's a lean team plus AI. Same top line, different business. Full episode: youtube.com/watch?v=s1n9Zm1d… #aiagency #agencyowner #jordanplatten

In paid ads, the agency that can test the most creative wins. So the worst thing you can do is leave a shoot with six ads. You'll burn through those in a week with nothing left to test. Get greedy with every shoot. One day should give you dozens of hooks, visual variations and offers for the whole year, so the next angle's always ready. Six ads gets you started. Sixty keeps you winning. Full episode: youtube.com/watch?v=Ypyec9UH… #contentmarketing #paidads #jordanplatten

AI is driving down what it costs to deliver agency work, so the pressure's on to pass those savings to clients and drop your prices. Charging old-school rates while delivery keeps getting cheaper isn't going to hold for much longer. Full episode: youtube.com/watch?v=s1n9Zm1d… #agencygrowth #aiagency #jordanplatten

Most agency owners are the bottleneck and don't realise it. You spend the week on admin, chasing the team and fixing the same issues, with no time left to grow. The fix isn't working harder. It's getting out of the day-to-day so it stops depending on you. One hire started it, the one that took the plates off my hands. Now I'm fully removed from the day-to-day. What freed up your time most? Full episode? youtube.com/watch?v=MFQV9CMP… #agencygrowth #agencyowner #jordanplatten

The biggest opportunities rarely come from chasing them. They come from being useful. Most people do the opposite, they chase connections and ask for favours. But the person who quietly adds value and asks for nothing back is the one who gets noticed. Do it consistently and it snowballs, one contribution leads to the next opportunity. Full episode: youtube.com/watch?v=Ypyec9UH… #agencygiants #agencygrowth #jordanplatten

"We had a client worth £1 million, & we sacked them." 🔥 This week on Agency Giants, I sat down with Kelly, founder of KVA. She started the agency in the back bedroom of a tiny flat, on maternity leave, with £100 in the bank. Over a decade later, KVA is one of the UK's top digital transformation agencies & one of the 50 Most Inspiring Places to Work in the UK. But it's not been a smooth ride. Trust me. Almost overnight, revenue dropped from £300K a month to £20K. She was losing £100K+ a month & had no choice but to pivot. So she rebuilt the agency around a fully agentic AI workforce, trained by her senior team, & cut her prices in half. Full episode 👉 youtu.be/s1n9Zm1dq_4 In this episode, you'll discover: • Why Kelly thinks the agency model as we know it is dead • How she replicated every role in the agency with AI agents (& why the ones you buy online aren't fit for purpose) If you're still celebrating headcount, you need to listen to this one.

SEO is a bit like a tax bill. Nobody enjoys paying it, but every business should be doing it. Tom Jauncey from Nautilus broke down why it's one of the highest-ROI channels an agency can have, especially paired with paid. The move: run ads to bring in leads now while you build the organic traffic underneath. Over time you can lean off the ad spend, because one you rent and the other you own. Full episode: youtube.com/watch?v=MFQV9CMP… #seo #ppc #jordanplatten

Lucy Jameson, co-founder of Uncommon, on why most agencies lose pitches. Industry hit rates sit around 20%. Hers is far higher, and it isn't just the work that does it. It's being blunt from the first meeting. They'll tell a prospect outright they're not sure it's a good fit. That one move flips the power dynamic. Full episode: youtube.com/watch?v=jCig7YS9… #clientacquisition #agencyowner #jordanplatten

Lucy Jameson, co-founder of Uncommon Creative Studio, on why most agencies lose pitches. Industry hit rates sit around 20%. Hers, she says, is far higher, and it isn't the work that does it. It's being blunt from the first meeting. They'll tell a prospect outright they're not sure it's a good fit. That one move flips the power dynamic. Full episode: youtube.com/watch?v=jCig7YS9… #clientacquisition #agencyowner #jordanplatten

Lucy Jameson, co-founder of Uncommon Creative Studio, on the most underrated skill as a founder. Knowing how to disagree. Arguing a position out is how you land on the better answer. Challenge the idea, never the person. Avoid it and the problem just sits there and turns toxic. Most founders dodge the hard conversation and call it being professional. It isn't. Full episode: youtube.com/watch?v=jCig7YS9… #cofounders #agencyowner #jordanplatten

When EA split from FIFA, Uncommon had to relaunch one of the most recognised brands in gaming. The new identity came from the control triangle inside the game itself, the point being that control was going back to the fans. Then rather than just announcing it, they built the Clubhouse and put journalists, developers, gamers and footballers in one space to experience it. Full episode: youtube.com/watch?v=jCig7YS9… #brandstrategy #creativeagency #jordanplatten