Leadtail

Distribution is the only moat left in B2B SaaS. If you're a B2B company founder, here's exactly what you should be focusing on👇 1. AI search (get recommended by ChatGPT before buyers Google you) 2. Multichannel (LinkedIn creates demand, Reddit builds trust, Google gets the credit) 3. Day one shortlists (get picked before buyers even talk to sales) 4. Reddit (earn trust in communities that hate being sold to) 5. Content distribution (make your best ideas impossible to miss) 6. Founder-led media (turn your expertise into an audience that buys) 7. AI citations (find out WHY ChatGPT cites your competitors) 8. Zero-click discovery (influence buyers who never visit your site) 9. AI content filtering (surface that single useful insight buried in 100 AI posts) 10. Dark social (capture buying signals hidden in Slack, DMs & private groups) 11. Niche creators (reach 5K relevant buyers instead of chasing 500K impressions) 12. Research syndication (turn one original report into months of exposure) 13. AI buying agents (get shortlisted when AI compares vendors for buyers) 14. Customer advocacy (turn happy customers into your strongest referrals) 15. Search-to-social (show up across Google, Reddit, YouTube & AI answers) 16. Category positioning (stand out when every SaaS competitor sounds identical) 17. Content repurposing (turn forgotten webinars & podcasts into fresh assets) 18. Outcome-based content (optimize for pipeline, demos & revenue, not post counts) 19. Distribution OS (connect research, creation, publishing & measurement in one system) 20. Branded demand (make buyers search for YOUR company, not just your category)

Can influencers build trust with B2B audiences? @carterhostelley of @Leadtail joined us on the Lay of the Brand #podcast to tell us how to create an effective influencer program, or even turn your execs into influencers. Listen here: hubs.ly/Q02lN9b80