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Not all dunning scares have to end in lost revenue. 👻
A few small tweaks to your recovery strategy can make a big difference to how many subscribers you retain.
Here are 3 dunning mistakes to watch out for (and what to do instead). 🎃
A partnership as strong as our morning blend 💜☕️
Big love to the @FourSigmatic team!
Replying to @we_natal
@we_natal generated $100K from existing subscribers, with zero CAC
With Loop automating the manual work behind their razor-blade model, the prenatal supplement brand focused on growing LTV through personalized portal upsells.
The result? Add-ons grew from 2.3% to 9.4% of subscription revenue in 4 quarters.
Turns out, there's a lot more revenue to unlock after that first checkout.
Check out the whole story below 👇
Huge shoutout to the WeNatal team! 💛
Want more subscribers to make it to order 2, 3, and beyond?
Start with the very first post-purchase email.
Show customers what results to expect, when they'll see them, and why it's worth sticking around.
Retention starts right after checkout.
BFCM can bring you a record number of new subscribers. But how many will stick around?
For subscription brands, acquisition is the investment. Retention is where it pays off - at orders 2, 3 & beyond.
That's why we built the 2026 BFCM Encyclopedia, to help you get both right. 📖
Steal the playbook below to win the weekend 💪
A subscriber on order 1 and one on order 10 need very different things from you.
The more personal you can make their experience, the more reasons they'll have to stay.
@umzrs @harshitg530
1 in 4 subscribers cancel after their first order.
But a first-order churn risk and a subscriber with a failed payment need completely different retention plays.
That's why we built Cancellation Profiles.
Create as many subscriber segments as your business needs, with a tailored cancellation flow for each.
Live now on Loop 🚀
Bengaluru, Bali, Denver ✅ 3 more stops this month.
We came to talk subscriptions, but left with fresh perspectives from founders and operators across the DTC space. That’s the best part about being in these rooms.
Next up:
📍 Austin: Amplify Founderverse
📍 Toronto: Ecom North + Off the Record
If you’re around, come say hi! 🤝
Loop is going to be at @ecomnorthsummit in Toronto, Oct 29-30, and we're excited! 🍁
Bring your hardest subscription question, let’s figure it out together 🤝
Selling subscriptions in New York?
We’ve got you covered!
On October 1, New York City’s Click to Cancel rule went into effect. Companies now have to give subscribers “a straightforward cancellation process in the same method as sign up.”
Here's how Loop's cancellation flow ensures it's merchants stay compliant 🚀












