Lotame is a global leader in data, identity, and technology, powering smarter, faster, easier digital advertising.
New York City, New York
Joined August 2007
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Think you know the Black Friday shopper? 👀
@Lotame data says look again.
🍼 Baby & toddler shoppers: 13.8x more likely to browse during BFCM
🎧 Podcast listeners: 3.7x
💰 Personal finance consumers: 3.3x
Follow the signals. 👇
bit.ly/4jPih2D
Holiday travelers are thinking about flights, hotels and… pet supplies? 🐾
Behavioral signals from @Lotame Insights show 94% of our analyzed U.S. holiday Traveler audience is in-market for pet supplies.
Sometimes behavior reveals what intent misses.
bit.ly/4kbefSg
Your data should work harder. 💪
Everything you need to turn fragmented data into advertising performance, all in one place.
👇 Explore @Lotame's Data Hub
bit.ly/4zBCyNT
"Marketers must master the two-speed audience strategy to balance immediate activation with long-term growth."
Zuzana Urbanova of @Lotame shares how brands can engage the right audiences today while building for tomorrow. @CampaignAsia
🔗 hubs.li/Q04yJQGM0
DMEXCO takeaway: marketers are moving beyond AI hype and focusing on trust, outcomes, and proven business value.
As @Lotame CRO Chris Hogg noted, marketers need better ways to connect data and audience signals to make more informed decisions.
🔗 bit.ly/4yrgAwM
CTV isn't the challenge anymore. Audience intelligence is the advantage.
In a fragmented media landscape, marketers need smarter ways to reach the right consumers across screens.
Learn how data can power more effective CTV advertising:
bit.ly/4yWWEBT
@Lotame l #CTV
Live sports still delivers what advertisers want most: scale + passion. As @Lotame CRO Chris Hogg shares in @advertisingweek, major sporting events regularly reach 80-95% of target audiences, with fans showing up to 70% higher interest in brand messaging.
bit.ly/4gDaKkg
Are you treating identity as a tactic or as infrastructure?
Identity powers everything from audience activation to measurement and optimization.
👉 Explore real-world identity expertise in advertising:
bit.ly/4grnOJi
🎁 Holiday marketing winners don't wait for Q4.
🎯 The brands that capture demand during the shopping season are already building awareness and relevance today.
👉 Get ahead of the competition with @Lotame's Holiday Audience Playbook:
hubs.li/Q04tWxQ80
“Data only works when it connects.”
The real advantage comes from activating data across the advertising ecosystem, from insights to outcomes.
🔗 Explore @Lotame's Connectivity Hub:
bit.ly/3SC5jKp
Are "free" audiences really free? 🤔
In Alison Harding's latest @IABUK byline, she explores the hidden costs of free audience data and why @Lotame believes trusted, high-quality audiences drive stronger outcomes, greater efficiency, and better ROI.
🔗 bit.ly/3TR9a6C
More data ≠ better outcomes. Usable data does. Explore @Lotame's new Data Hub:
🔗 hubs.li/Q04rkHFS0
#DataEmpowered
Still rebuilding audiences for every DSP? There's a better way.
Read Alison Harding's latest take:
How to Activate Audiences Across Any DSP hubs.li/Q04r0WkQ0
#AdTech #ProgrammaticAdvertising #DataEmpowered
What consumers say ≠ what they do. Discover why combining data sources is key to smarter audience insights and growth. Read Kristen Whitmore’s column: hubs.li/Q04qjTZ40 #ConsumerInsights #DataDrivenMarketing #AdTech
"It's cookies. It's not data."
The industry braced for the wrong funeral.
Cookies are a delivery mechanism. Data is the signal. And the signal is still strong.
Our VP Data Solutions EMEA @ Allison Harding says it best 👇
hubs.li/Q04pFxp10
A memorable evening at the IAA UK Summer Ball connecting with top data buyers. Thank you for your partnership and trust. Here’s to more shared success ahead! #IAAUK #IAASummerBall #Lotame
The strongest marketing advantages are built early. Lotame’s Omar Abdala explains how solving data challenges ahead of the curve sets leaders apart. Read more: bit.ly/4gZhnyZ #DataStrategy #IdentityResolution #DataCollaboration
Building real connections still drives results as advertising evolves. Discover Alison Harding’s insights on leadership, trust, and data innovation at Lotame: bit.ly/4eVfMb6 #AdTech #Leadership
Are you targeting audiences that don’t actually exist? Real growth comes from real behavioral data, not assumptions. Discover how to close the gap: hubs.li/Q04n4L1Y0
