Kenya Export Promotion and Branding Agency

Export growth is a driver of industrialisation, job creation and economic prosperity. Realising these benefits requires deliberate policy action to strengthen local manufacturing capacity, deepen value addition, improve access to industrial inputs and create a predictable, competitive business environment that enables manufacturers to scale production and meet international standards. “Every export order secured has a ripple effect across the economy. It supports business expansion, creates jobs, develops skills, strengthens supply chains, and generates opportunities for farmers, suppliers and communities involved in production.” - Tobias Alando, KAM Chief Executive #KenyaEUEPA #KAMTakesYouThere

Kenyans Doing Cool Stuff Abroad #004: Charly Mwangi Charly Mwangi is a Kenyan engineering executive and venture capital investor based in Palo Alto, California, serving as Partner at Eclipse, a US investment firm backing industrial technology companies. Before entering venture capital in 2022, Mwangi spent seven years at Tesla, rising to Senior Director of Engineering, where he helped scale manufacturing operations during the production expansion of the Model S, Model X and Model 3. He subsequently served as Executive Vice President at electric vehicle manufacturer Rivian, leading teams involved in developing production facilities and launching new vehicle manufacturing lines. His earlier career included engineering roles at Toyota, Nissan and CloudKitchens. Mwangi studied at Strathmore School and JKUAT in Kenya, before graduating from Tennessee State University with a degree in Mechanical and Manufacturing Engineering. Know a Kenyan doing cool stuff abroad? Tell us who we should feature next.

Proud to support @TFOCan & @MakeItKenya in launching the 5 yr Trade for Resilient, Inclusive and Sustainable Economic Growth (TRISEG) project in #Kenya. TRISEG will strengthen SMEs, expand trade opportunities, and contribute to resilient, inclusive & sustainable economic growth.

𝙄𝙣𝙖𝙪𝙜𝙪𝙧𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙩𝙝𝙚 𝙉𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙎𝙩𝙖𝙙𝙞𝙪𝙢 𝙞𝙣 𝙆𝙚𝙣𝙮𝙖 🏟️ A special match to kick off the new year: FC Bayern travels to Nairobi on January 5, 2027, and will face Ajax Amsterdam as part of the ceremonial opening of the new national stadium, Raila Odinga International Stadium at Talanta Sports City. 🔗 fc.bayern/jasu

We’re proud to announce that we will face FC Bayern in the opening match of the new Raila Odinga International Stadium at Talanta Sports City in Nairobi, Kenya 🇰🇪

Horticulture has opened the door to the EU market, and there is room to bring more value chains through it. Speaking on behalf of the KEPROBA CEO, Austin Macheso, Director of Product and Market Development & Promotion encouraged stakeholders to scale all value chains to take full advantage of the Kenya-EU EPA, which has given Kenyan goods duty-free, quota-free access to the EU market since 1 July 2024. He said the Export Catalogue should be integrated with market development initiatives. KEPROBA will use it in trade missions to strengthen linkages between Kenyan sellers and European buyers. The catalogue brings together products Made in Kenya, Grown in Kenya and Produced in Kenya. The opportunity is significant. The EU is a market of more than 450 million consumers, and Europe is Kenya’s second most important export destination after the East African Community, with exports of about USD 1.85 billion. Pairing market linkages with quality and competitiveness will help turn access into orders. #KenyaEUEPA #KAMTakesYouThere

The Kenya-EU EPA Export Catalogue is now live. 🇰🇪🇪🇺 It connects Kenyan manufacturers and producers with buyers across the EU’s 450 million consumers, with duty-free, quota-free access. Download it here: kam.co.ke/resource-centre/re… @dieastafrica |@EUinKenya | @MITIKenya | @Trade_Kenya | @ForeignOfficeKE | @MakeItKenya | @KephisKe | @AsnetKenya | @KEPSA_KENYA | @kenyaflower | @FPEAK_ | @FPCKenya_ | @KenyaAvocados | @denmarkinkenya | @TradeMarkAfrica | @giz_gmbh | @TobiasAlando #KenyaEUEPA #KAMTakesYouThere

PROTECT THE FARMER, GROW THE MARKET: CS KAGWE CHAMPIONS REFORMS TO SECURE THE FUTURE OF GLOBAL COFFEE CS Sen. Mutahi Kagwe has called for a fundamental transformation of the global coffee industry, emphasising that its long term sustainability depends on protecting farmers, strengthening regulatory frameworks and ensuring coffee production remains economically viable. Speaking at Italy’s International Coffee Strategy Forum, CS Kagwe highlighted the need for stronger partnerships between producing and consuming countries to address declining production, improve farmer earnings and expand global coffee markets. Citing Kenya’s experience, CS Kagwe noted that the country’s coffee production has declined from approximately 150,000 metric tonnes to 50,000 metric tonnes, underscoring the need for policies that make coffee farming competitive against alternative agricultural enterprises. He pointed to Kenya’s Coffee Act as a key step towards strengthening the regulation of domestic and export markets while advancing coffee research to improve productivity and sector performance. CS Kagwe stressed that the entire global coffee value chain depends on the farmer, warning that without sustainable returns at the production level, the industry risks undermining its own future. He challenged international coffee companies to invest in the welfare of producers, noting that their long term commercial interests are directly linked to the prosperity of the farmers who supply their raw materials. He also called for deliberate investment in growing the Kenya Coffee brand internationally, drawing parallels with efforts to promote Kenyan tea and urging governments, industry players and processors to work together to increase global coffee consumption. On international trade regulations, including the European Union Deforestation Regulation (EUDR), CS Kagwe called for policies that reflect the realities of agricultural production, highlighting the importance of recognising coffee as a tree crop and ensuring that compliance requirements account for conditions on the ground. The CS further underscored the potential of digital transformation to modernise coffee trading by connecting smallholder farmers more directly with international buyers, improving market access and creating greater transparency across the value chain. Kenya’s collaboration with Italy and the United Nations Industrial Development Organization (UNIDO) to establish the Coffee Research and Training Institute in Nairobi also reflects the importance of international partnerships in strengthening research, skills development and the sector’s long-term competitiveness.