Reach and Frequency: How Many Times Should One Person See Your Ad?
mediapronet.com/blog/reach-a…
#MediaBuying #AdFrequency
Amazon's ad revenue grew 26% in Q2 and 11% in Q3. Add the two quarters together and it grew 18%.
Prime Day moved from Q3 into Q2. Amazon expects Q4 ad growth in the high teens.
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Insertion Order: What Goes on the Form, and Who Pays When Delivery Falls Short
mediapronet.com/blog/inserti…
#MediaBuying #Publishers
Google's Search ad revenue is up 60% since Q3 2022. Its revenue from ads on partner sites and apps is down 5%.
Same company, same quarter, four years apart.
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Newsletter Sponsorship: What to Pay and How to Vet the List
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#NewsletterAdvertising #SponsoredPlacements
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#Productivity
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🎨 New on the directory #MediaProNet → Specio — 450 000 Species, One App
AI Wildlife Identification for Photographers
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CPM vs CPC vs CPA: Convert Any Media Price Into the Others Before You Buy
mediapronet.com/blog/cpm-vs-…
#MediaBuying #Pricing
Incrementality Testing: Run a Holdout and Find Out Which Sales Your Ads Caused
mediapronet.com/blog/increme…
#MediaBuying #Measurement
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The average price of a Meta ad rose 23% in US & Canada last quarter. In Asia-Pacific, 1%.
Same platform, same quarter. The 14% worldwide headline hides both.
Novastart was DR 41 when it joined MediaProNet.
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