MEDIAPRONET

UnoRouter was DR 20 when it joined MediaProNet. Today: DR 43. +23 Domain Rating in 95 days. 📈 mediapronet.com/listing/unor…

Brand Safety Blocklists: Set a Floor and Tiers, Not a Wall of Banned Words mediapronet.com/blog/brand-s… #BrandSafety #Programmatic

Reach and Frequency: How Many Times Should One Person See Your Ad? mediapronet.com/blog/reach-a… #MediaBuying #AdFrequency

Amazon's ad revenue grew 26% in Q2 and 11% in Q3. Add the two quarters together and it grew 18%. Prime Day moved from Q3 into Q2. Amazon expects Q4 ad growth in the high teens.

Insertion Order: What Goes on the Form, and Who Pays When Delivery Falls Short mediapronet.com/blog/inserti… #MediaBuying #Publishers

Google's Search ad revenue is up 60% since Q3 2022. Its revenue from ads on partner sites and apps is down 5%. Same company, same quarter, four years apart.

Newsletter Sponsorship: What to Pay and How to Vet the List mediapronet.com/blog/newslet… #NewsletterAdvertising #SponsoredPlacements

CPM vs CPC vs CPA: Convert Any Media Price Into the Others Before You Buy mediapronet.com/blog/cpm-vs-… #MediaBuying #Pricing

Incrementality Testing: Run a Holdout and Find Out Which Sales Your Ads Caused mediapronet.com/blog/increme… #MediaBuying #Measurement

The average price of a Meta ad rose 23% in US & Canada last quarter. In Asia-Pacific, 1%. Same platform, same quarter. The 14% worldwide headline hides both.