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Exceptional influencer marketing for the world’s iconic brands.

NYC, SF + Paris
Joined April 2013
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“Trends can live and die in like two days, churning out content fast enough to keep up is definitely one of the main challenges.” - Mae Karwowski, CEO of influencer marketing agency Obviously. Read more in Worklife! worklife.news/talent/social-…!
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At #REIMAGINEInnovation on April 27, the brains behind influencer marketing breakout @obviouslysocial, @maewow will showcase how to leverage data, insights, and platform innovations to generate content and creative commerce at scale. Join us: vmlyr.com/reimagine
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We have entered a new era of technological change — a seismic shift fueled by AI and accelerated by market forces. Join us for #REIMAGINEInnovation on Thursday, April 27 as we explore the impact of change on brands and businesses. RSVP: vmlyr.com/reimagine
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Big announcement today: Obviously is now part of @WPP in the @VMLYR global network! We couldn’t be more excited for this new chapter! Read more here: obvious.ly/blog/obviously-ha…
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Would you pay for verification on Instagram or Facebook if it means wider reach, a blue check, and better customer service? vox.com/recode/2023/2/21/236…
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Who says you have to be young to be a TikTok star? "People really stop when they see a grandparent", comments our CEO, Mae Karwowski. Check out 89 year-old Dolores' TikTok strategy in this recent article by @WSJ! wsj.com/articles/tiktok-vide…
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Our insightful team has tons of ideas - including advice for those getting a late start in holiday marketing this season. Check out Obviously featured on Forbes! forbes.com/sites/forbesagenc…
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The latest and greatest social media phenomenon, BeReal, gives users 2 minutes to capture their content for the day. Let's be real - that's plenty of time to make smart decisions if you're capturing content. Read more in Digiday- digiday.com/media/why-bereal…
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Authenticity: a buzzword in the influencer marketing space. Our CEO and founder, Mae Karwowski, talks about the importance of authenticity, product regulation, and more in this recent article by PRWeek: prweek.com/article/1801429/3…
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Replying to @idallimore
@idallimore welcomes @maewow, CEO and Founder of @obviouslysocial, to Digital and Dirt. Mae discusses what inspired her to pursue a career in social media, shares her thoughts on the creator economy and explains what motivated her to start her company. lamar.com/digitalanddirtpodc…
Maxime Domain (@maxdom), CTO and Co-Founder of Obviously Social (@obviouslysocial), used to film his field trips on an old camcorder and resell it to some of his classmates to share with their families. Nice to have Mae Karwowski and Maxime Domain on The Shobeir Show!
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How do you get 8 Billion views on TikTok? The Co-Founders of Obviously Social (@obviouslysocial), CEO Mae Karwowski (@maewow ), and CTO Maxime Domain (@maxdom ), and their platform have the secret sauce! Enjoy this week's guest of @TheShobeirShow open.spotify.com/episode/0xr…
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LIVE! 🔴 Tune in for Brand Innovators C-Suite & Marketing Leadership #BILivecast 💼 ft @NBCUniversal , Perkins Restaurant & Bakery, @KendraScott, Dessert Holdings, moderated by @InMobi, @taponit, @obviouslysocial, @code3! ▶️ Watch now ⬇️ youtube.com/watch?v=VysVPBJr…
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Regardless of your age or business, this interview is packed with valuable insights you can apply to grow your brand. @obviouslysocial @maewow @rawandrealentr1 ⏺️ podcasts.apple.com/us/podcas… ⭐️ Please leave a review. #ai #techlady #techladies #susansly #ceowomen #womenintechnology
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Proof that sneakers can be stylish and comfortable. These creators are going places in their new @birdiesslippers sneakers. Where are you headed?
Paris? Spain? California? You name it, and @GoCitypass is your go-to guide for this summer’s favorite travel destinations.