
@ObviouslySocial founder, an influencer marketing company. Love tech, sports, fashion & design. Left handed. Will talk at length about all the above.
NYC
Joined April 2009
- Tweets7.3K
- Following7.8K
- Followers10.1K
- Likes29.2K
Mae Karwowski retweeted
.@WPP's Rob Reilly is joined by @obviouslysocial CEO @maewow to discuss the explosive growth of influencer marketing & how Obviously became part of @vml_global.
Watch and subscribe to Screaming Creativity👇
🔗 Spotify: ow.ly/V5SB50Qkc6g
🔗 Audible: ow.ly/SPKH50Qkc6e
Creator content is powering some of the biggest brands on the internet! Thanks @MorningBrew @jsheena2021 the great Obviously coverage on this evolution of the influencer marketing space. marketingbrew.com/stories/20…
Mae Karwowski retweeted
A great piece on the entire Shein-sponsored influencer trip with reporting by @JordynJournals and @sapna.
“I really don’t know of any other situation where there was an overt agenda like the Shein example,” said Mae Karwowski (@maewow), founder of @obviouslysocial, an influencer marketing agency. “It required such a suspension of disbelief and clearly came across as a sort of propaganda.”
Read more here:
nytimes.com/2023/06/29/busin…
Send this article to the older person in your life that you KNOW would be amazing on Tiktok: nytimes.com/2023/06/03/busin…
Mae Karwowski retweeted
See a girl on tik tok who hosted her own art show and made like 40 bands, no gallery cut or nothing.
She rented an event space and housed her art, sold tickets, made it a whole event. Sold prints and merch and half her originals sold.
Artists, take notes. For real.
i love this clip so much
In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs.
After he listened to a song called “Alaska” by a student named Maggie Rogers, Pharrell said, “Wow. I have zero, zero, zero notes for that.”
“And I'll tell you why” he said. Because...
“You're doing your own thing. It's singular. It's like when the Wu-Tang Clan came out—no one could really judge it. You either liked it or you didn't, but you couldn't compare it to anything else.
And that is such a special quality, and all of us possess that ability.”
Takeaway 1:
The source of your power, Robert Greene says, is your uniqueness.
We say of genius, as Pharrell said of Rogers' song:
"They're 1 of a kind."
"They're singular."
So are you, Robert likes to point out: No one has ever had your DNA, your experiences, your perspective.
Embrace your uniqueness. Express it in your work.
Takeaway 2:
The video with Pharrell went viral & Maggie Rogers, seemingly overnight, was a pop star.
But…
Rogers started playing music when she was 7. She started songwriting a few years later. In high school, she attended courses at the Berklee College of Music. During her senior year, she recorded her first album, which is what got her accepted to the N.Y.U. music school and the opportunity to play one of her songs in front of Pharrell.
As Rogers later said of the viral video, “My many, many years of focus and hard work got kind of packaged into a Cinderella story.”
Ryan Holiday's line is, "All success is a lagging indicator."
All success is a function of the previous work put in.
“When a day’s writing goes well,” Ryan writes, “it’s a lagging indicator of hours and hours spent researching and thinking…Hitting a personal record on the bench press is a lagging indicator of a lot of discipline and hard work. Receiving a promotion is a lagging indicator of a lot of quality work. Delivering a keynote with confidence is a lagging indicator of a lot of preparation.”
Getting packaged as a Cinderalla story is a lagging indicator of many, many years of focus and hard work.
- - -
“It seems to me that each of us expressing our own originality is the essence of our art and professionalism.” — Jim Henson
Follow @bpoppenheimer for more content like this!
Authenticity in speaking about brands is so important because as a creator, your audience is savvy and they CAN TELL when you truly recommend a brand or product. Our data shows it! Great conversation with @FortuneMagazine on trust and social media: fortune.com/2023/05/12/consu…
Really looking forward to speaking at @VMLYR's REIMAGINE livestream on 4/27! Register here: vmlyr.com/reimagine
Mae Karwowski retweeted
At #REIMAGINEInnovation on April 27, the brains behind influencer marketing breakout @obviouslysocial, @maewow will showcase how to leverage data, insights, and platform innovations to generate content and creative commerce at scale. Join us: vmlyr.com/reimagine
Creator and influencer marketing moves at the speed of culture, which is why @obviouslysocial joined forced with @WPP and @VMLYR. Check out more on our recent acquisition in @adage, great piece @BrianBonillaNYC! adage.com/article/agency-new…
Huge news from me today as @obviouslysocial is now a part of @WPP and @VMLYR network! We're unbelievably proud of what we're building and are take influencer marketing to the next level. Let's go! wpp.com/news/2023/03/wpp-acq…
Video is now king. How are brands keeping up? @MarketWatch marketplace.org/shows/market…
Excellent article @RachylJones! Let's get creators more tools to help them manage their careers.
Creators want companies to provide burnout support and diversified revenue streams. What they get—invoice software and "link in bio" tools. New story for @observer with some potent quotes from @maewow observer.com/2023/02/the-cre…
Why aren't many brands good at Tiktok? Great reporting @sapna @nytimes! thanks for including @obviouslysocial nytimes.com/2023/02/12/busin…
We're seeing influencer marketing budgets split across Tiktok, Instagram and Youtube, with an emphasis on short form video (Reels and Shorts on the latter two.) The days of the insta-only influencer spends are gone! @MarketingBrew @notnotphoebe marketingbrew.com/stories/20…
Mae Karwowski retweeted
Replying to @idallimore
@idallimore welcomes @maewow, CEO and Founder of @obviouslysocial, to Digital and Dirt. Mae discusses what inspired her to pursue a career in social media, shares her thoughts on the creator economy and explains what motivated her to start her company. lamar.com/digitalanddirtpodc…
So great speaking with Ian about the creator economy!
Replying to @idallimore
@idallimore welcomes @maewow, CEO and Founder of @obviouslysocial, to Digital and Dirt. Mae discusses what inspired her to pursue a career in social media, shares her thoughts on the creator economy and explains what motivated her to start her company. lamar.com/digitalanddirtpodc…











