Director of Data at @CommnThreadCo Master of Science in Mechanical Engineering from @GeorgiaTech Recovering Ski Bum / Concierge at @RitzCarlton
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Happy to jump on the CTC Pod again with @tonychoPPC to talk about iOS27 and the impact on Meta CVR.
At the same time as CVR dropped, we've also seen a +32% increase in CPMs YoY - likely from the upcoming midterm elections.
open.spotify.com/episode/7Av…
This iOS27 rollout may have impacted Meta conversion rate starting around October 1st and looking really noticeable from October 5th onward. Anyone else notice this?
From this week's DTCCI data, it looks like consumers (at least the ones buying) feel good about the future of the economy (like they were expecting the dip in stocks last week).
The bump in Present Purchase Sentiment also persisted after Prime Day above the last 3 years.
More in the @dtcindex
Thanks to @CommnThreadCo @TaylorHoliday @KnoCommerce
Economic Sentiment and Present Purchase Sentiment kicked up this week.
I think Present Sentiment is from Amazon Prime Day, but we didn't see that jump in previous years.
Maybe the S&P 500 hitting a record high last week drove that economic sentiment up.
This month's DTCCI is holding steady at 96.3 despite some responses in consumer sentiment leaning otherwise.
I go into more of those details in this month's @dtcindex
Thanks to @TaylorHoliday @CommnThreadCo @KnoCommerce
Now, that's more like it!
Future Purchase Sentiment took a big step upward last week, as consumers see the holidays on the horizon in Q4.
Consumer Confidence Index by Conference Board in September is the lowest since 2014.
Our data leans this way as well.
Spender Sentiment flirting with lowest level at this time of year.
Economic Sentiment in decline (but slowing)
Future Purchase climbs but lags last 3 years.
Future purchase sentiment is catching up with last year, but still lagging the last 2023 and 2024.
Consumers also find spending enjoyable around the same level as last year at this time.
Spend Sentiment dropped back down after Labor Day
Future Purchase Sentiment trails the last 3 years.
Present Purchase Sentiment still remains near the high of 2023.
I guess consumers are still consuming, but that may slow down some.
