Andrei Mincov

I post at least 180 pieces of content on social media each month. And just like every other marketer, sometimes I get stuck. Usually, I just know what to post based on what I am seeing in my space… but I get stuck like every other person. And when I do, I use 3 tools that tend to get me unstuck. Here’s how I use them… and oh, the free version of each of the tools should be good enough. 1. TikTok Creator Search Insights – shows you what’s popular on TikTok. What works here usually works on Instagram for reels and shorts for YouTube. For it to really help you, you have to type in keywords into Creator Search Insights, click on that keyword, scroll down to the videos under “related videos” and look for the ones with a lot of likes. Watch them, it will give you tons of ideas. But make sure you watch the ones with the most likes first. 2. Answer the Public – shows me trending keywords to create content around. What most people don’t realize is on Google, 15% of the daily searches are new searches that have never been searched before… and when I say never been searched before, I mean no one has ever typed in that keyword or phrase on Google since its existence. Answer the Public helps you uncover those keywords and phrases. See the best-performing content tends to be new stuff that people are interested in but very few people are talking about. Answer the Public helps you uncover those topics. 3. Tweet Hunter – shows me what is popular on X. Most people use Tweet Hunter wrong. They go on X, browse people’s profiles, and Tweet Hunter shows them what that person posted that generated the most likes. The issue is, by default, Tweet Hunter shows content based on all the posts the user made… even the ones that were 3 years or 5 years old. What worked well in the past usually won’t work well today, plus social algorithms change. But on Tweet Hunter, you can click the “recent” tab. That’s the tab that will give you ideas on what is working today. Don’t just browse profiles from your industry, browse profiles from all industries as it will give you ideas for hooks to use within your social copy. Try the 3 tools out. Hopefully they get you unstuck.