Rob Walling

A SaaS founder I advise has had their domain name taken over (domain hosted at @Namecheap). If you have an internal contact at Namecheap who might be able to help, please DM me.

You can build a SaaS product faster than ever. You can also waste months on one faster than ever. Which is an impressive, deeply unhelpful technological achievement. 🤖 AI has shortened the distance between “I have an idea” and “look what I built.” 𝗜𝘁 𝗵𝗮𝘀𝗻’𝘁 𝘀𝗵𝗼𝗿𝘁𝗲𝗻𝗲𝗱 𝘁𝗵𝗲 𝗱𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 “𝗜 𝗯𝘂𝗶𝗹𝘁 𝗶𝘁” 𝗮𝗻𝗱 “𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗶𝘁.” That’s why I wrote my new book ☺️ It's called 𝘐𝘥𝘦𝘢 𝘵𝘰 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯. After building and selling SaaS companies and investing in more than 240 others, I have a lot to say about what happens before you start coding. • Finding a problem worth solving • Figuring out whether you can reach the people who have it • Testing whether they’ll pay • Knowing when you have enough evidence to start building 📚 Pre-orders opened Tuesday . Thank you to everyone who’s bought a copy or helped spread the word. And if you tried to find it on Amazon earlier this week and couldn’t, 𝗰𝗵𝗲𝗰𝗸 𝗮𝗴𝗮𝗶𝗻. It’s now listed on Amazon.com, Amazon.co.uk, and several European Amazon sites. Apparently, launching a book about software also involves waiting for software 🤷 🎁 Pre-order a physical copy and get the ebook or audiobook free, plus four tools I built to go with the book. If you know someone who’s about to disappear into a building spree, send this their way. I’d appreciate it 🙏

📚 I'm taking pre-orders for my new book starting today: 𝘐𝘥𝘦𝘢 𝘵𝘰 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯: 𝘚𝘵𝘰𝘱 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘚𝘢𝘢𝘚 𝘕𝘰𝘣𝘰𝘥𝘺 𝘞𝘢𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘨𝘦 𝘰𝘧 𝘈𝘐 Sixteen years ago, I wrote 𝘚𝘵𝘢𝘳𝘵 𝘚𝘮𝘢𝘭𝘭, 𝘚𝘵𝘢𝘺 𝘚𝘮𝘢𝘭𝘭 for developers with a day job and an itch to build something of their own. Since then, my books have sold more than 100,000 copies. 🤖 A lot has changed since 2010. AI lets you build software in an afternoon that once took months. But it doesn’t stop you from building something nobody wants. It just lets you do it faster. 💸 Finding a problem people will pay to solve. Talking to customers when you’d rather be coding. Getting strangers to give you money. Those parts still take work. And another weekend of prompting doesn't make them go away. So I wrote the book I’d hand a founder starting from zero today: ✅ Sixteen more years of launches, wins, and expensive mistakes ✅ More than 240 SaaS investments ✅ Everything I’d tell you before you disappear into a month-long building spree Derek Sivers wrote the foreword. His verdict: “This is now the ultimate current authority on the subject, updated for a very different world.” 🔥 Available for pre-order today (and get several bonuses only if you pre-order). Grab your copy at the link below 👇 Whether you buy a copy, give this a RT, or both, I appreciate your support 🙏🏻