Brand marketing leader @Accredible ● Formerly: @Formstack, @Cheetah_Digital, @cleverbridge, @BLASTmedia ● @LifeAtPurdue alum ● Bentley & Bella’s dad 🐶
Indianapolis, IN
Joined July 2008
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- Following1.3K
- Followers1.3K
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Ryan Greives retweeted
I still think communications is dramatically underpriced as a competitive moat. You can listen to ten CEOs talk and maybe 1 of them has really done the work in building a compelling, unique narrative.
People underestimate how much a startup = narrative.
Ryan Greives retweeted
We need to have more respect for PR & comms.
It is not fluffy marketing BS that can be handed to an agency or intern.
If done right, it can move the needle for your company.
It will reach investors, talent, and customers.
Do not half-ass it, if done right, it is worth it.
Ryan Greives retweeted
I am always astounded by Founders that turn down large media opportunities.
Brand and speaking “may not be for you.”
But I promise the customers you want, the engineers you need, the VCs you will pitch, they will listen.
Media and brand is a muscle, time to start building.
Ryan Greives retweeted
What makes a genius? Only Insiders know.💡
Subscribe now for a chance to win up to $250 in prizes! bit.ly/3zUR2MQ
#PracticallyGeniusInsider #Giveaway
Ryan Greives retweeted
Brand is underestimated.
There’s value in driving traffic. There’s value in amazing CTRs on ads. There’s value in brilliant automation.
But a solid & trusted brand makes everything easier.
Many early stage B2B companies underestimate brand and overestimate hacks.
Ryan Greives retweeted
"Why now" is my favorite part of every startup story, and yet it's often skipped. It's the connective tissue to your broader context: what has changed about the world (technological, economic, behavioral, etc) that makes this problem solvable and your solution possible?
Ryan Greives retweeted
I came across some advice for aspiring #socialmedia marketers on linkedIn, and while I'm not fully in disagreement with the premise of the post, I thought I'd share a little bit of my advice.
For context, here is the post (open the thread for my added commentary):
Ryan Greives retweeted
My latest Forbes CEO profile: Formstack Innovates No-Code Digital Forms Markets forbes.com/sites/brucerogers… via @forbes
Ryan Greives retweeted
Today’s news isn't just an investment in our mission to take down Big Paper.
It’s an investment in our employees for their dedication to accelerating digital workflows.
It’s an investment in our customers & partners who make us who we are.
Thank YOU for helping us get here❤️
Ryan Greives retweeted
📣 BIG NEWS 📣
Formstack has secured a $425 million growth investment led by @SilversmithCap and returning investor @PSG_equity.
This investment is further validation that the #NoCode movement is not a fad; it’s here to stay. 🚀 youtu.be/NwGkW4Qi6_4
Ryan Greives retweeted
Did you miss Practically Genius 2021? Don't worry, we've got you covered!
Take a look at our Day 1 recap here: formstack.com/resources/blog…
#PracticallyGenius21 💡
Ryan Greives retweeted
5️⃣ things we're looking forward to at #PracticallyGenius21, a thread 🙃
Ryan Greives retweeted
Introducing #FormstackForests! With the help of @onetreeplanted, we've set a goal to plant at least 15,000 trees in 2021. 🌳 🌳 🌳
Our focus is simple:
🌱 Social Impact
💡 Awareness & Education
💧 Water Filtration
Let’s create a more sustainable world together! ♻️
Ryan Greives retweeted
🚨 We’re hiring for a Manager of Strategic Communications @Formstack. 🚨
Ryan Greives retweeted
I think most startups underinvest in brand marketing.
There’s a lot of value to seeming bigger than you are, keeping a constant drumbeat of awareness, building communities, and telling compelling stories.
Often underinvested in because people focus too much on short term ROI.
Ryan Greives retweeted
🗣 #MarketingTwitter - @Formstack is looking for more BDRs, SDRs and a Growth Copywriter.
Find all the listings here: formstack.applytojob.com/app…
DM me if you have any questions.
And here's all the hashtags: #marketing #copywriting #contentmarketing #businessdevelopment #hiring
Ryan Greives retweeted
If you interact with brands regularly on Twitter, there’s a 100% chance that at some point, a social media manager has replied to you on their day off, during meals with their families, on vacation, while sick or any number of times when they really shouldn’t be working.
Be kind.
Ryan Greives retweeted
Formstack: 82% of people don't know what 'no-code' means wp.me/p8wLEc-bidj
Ryan Greives retweeted
We're excited to announce @SIIA has named the #FormstackPlatform a @CODiEAwards finalist in the Best Administrative Solution category, which recognizes the best non-instructional business management solutions that support education. #HigherEd
Read more: bit.ly/3hqW1vS
