SPAG, A FINN Partners Company

As #BreastCancerAwarenessMonth concludes, a reminder that awareness must go beyond information. Drawing on our The Human Side of Cancer Care webinar, our latest article explores how patient-centred communication builds trust, addresses fears and helps turn awareness into action.

The work we create with our clients continues to earn industry recognition, reflecting the strength of our partnerships and the impact of our campaigns. We have been shortlisted at the 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝗻𝗱𝗶𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗿𝗲𝘀𝘁 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟲.

Awareness is where change begins. But for awareness to make a difference, the right information must reach people, resonate with them, and help them recognise when to act.

Health is not just a sector we serve. It’s a space where communications can help drive meaningful change. Excited to share that @FINNPartners 𝗔𝗣𝗔𝗖 has been named 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗦𝗲𝗰𝘁𝗼𝗿 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻 at @earnedfirst 𝗜𝗻𝗱𝗲𝘅 𝗔𝘀𝗶𝗮-𝗣𝗮𝗰𝗶𝗳𝗶𝗰 𝟮𝟬𝟮𝟲.

A book launch. A leadership conversation. A room full of communicators asking what trust looks like next. It was a privilege to unveil 𝗧𝗵𝗲 𝗚𝗹𝗮𝘀𝘀 𝗛𝗼𝘂𝘀𝗲, the new book by our Managing Partner, @saysaman, at #PRAXIS2026.

Hello from #PRAXIS2026 If you're joining us in Kochi today, don't miss the launch of 𝗧𝗵𝗲 𝗚𝗹𝗮𝘀𝘀 𝗛𝗼𝘂𝘀𝗲: 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗮𝗻 𝗘𝗿𝗮 𝗼𝗳 𝗥𝗮𝗱𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 by @saysAman, our Managing Partner, @spagasia.

The most important conversations affecting your business may be happening in rooms you're not part of. In her latest article, our partner, Devleena De explores why B2B brands must move beyond visibility to shape policy, industry & stakeholder conversations.