Sprout Social powers real business impact—because All Business is Social℠. Join the movement: https://nitter.cf/t.co/YC2ZJJY5Gz
Chicago, IL, USA
Joined May 2009
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With 851M impressions and $3.4M in EMV so far, this year's #CannesLions is one of the most-watched cultural moments of the summer. 🇫🇷
We can't forget about the brands.
@unitedtalent, @Spotify and @NYSE are dominating conversation for their activations on the ground. #CannesLions
🔗 We're tracking all the trends, creators and brand moments in real-time over at the Intelligence Index: #CannesLions: sproutsocial.com/lp/cannes-s…
Sprout Social retweeted
Don't miss a single moment from the World Cup. Follow Sprout Social's Intelligence Index for comprehensive coverage and insights from the top brands, players and fans. #TeamSprout #WorldCup sprou.tt/1fXnBsP78AV
.@nyknicks in 5?
With the team one win away from their first NBA Championship in over 50 years, the energy in the city is unmatched. And social is the reason that this energy seems even more amplified around the #NBAFinals2026.
Hype builds more hype, and it creates a feedback loop of irl to social, then back to irl.
With 80% of consumers watching live events through social media, when a moment from the game or chant goes viral, it reverberates across feeds and puts more people under the Knicks' spell.
*The Q2 2026 Sprout Social Pulse Survey
So far, there have been 375 million engagements on posts about the Knicks' historic run across social networks, with interaction peaking on June 9 in anticipation of game four. The same game The New York Times reported "chaotic energy" from the fans.
As we head into end of the series, we'll be observing how engagement fuels celebrations... and GO #KNICKS! 🏀
It's not just your algorithm. @FreddyLA7 is taking over everyone's timeline during the #WorldCup, with his top post garnering more than 23.2M views.
➡️We're tracking everything that's trending during the tournament here: sproutsocial.com/lp/world-cu…
Sprout Social retweeted
For a lot of social teams, burnout is starting to feel normal.
On Tuesday, June 30, for World Social Media Day, Zaria Parvez from @doordash will chat all things burnout, protecting creativity and sustainable career growth. #TeamSprout sprou.tt/1nobsYTa5Oa
We're looking for creators to be our eyes and ears on the ground at Cannes. Hit the link for more info: bit.ly/4ddo64R
Sprout Social retweeted
71% of directors predict social data will become more influential than traditional market research by 2029.
Is your brand ready? Download the 2026 Social Intelligence Report to see the data driving the next era of business #TeamSprout sprou.tt/1mk0BhbBGzg
Sprout Social retweeted
AI can process the volume, but it can't replace your judgment. Join us and Matt Navarra on April 23 for an honest look at building AI-supported workflows that don't sacrifice authenticity.
Register now: bit.ly/4sZItcE
#TeamSprout
Is it your algo, or is #Bieberchella actually all anyone’s talking about?
Hint: You need signals beyond your own timeline. 👀
Your algorithm is built on your interests, your follows and your engagement history. It doesn't reflect the full market conversation.
If you’re in pop culture circles, maybe it feels like #Bieberchella, but if you’re in global fandom spaces, it was all about #BINIchella. Meanwhile, if you’re in beauty and creator circles, brands like #Rhode, @REVOLVE and @YouTube may have dominated your feed.
The broader #Coachella data shows that multiple parallel narratives were happening at once.
You can’t just market from “what I’m seeing.” The real opportunity usually lives outside of a personal bubble.
Because culture isn’t just one conversation. It’s thousands of overlapping ones. ✨
#Coachella weekend one was defined by creator and brand-led moments.
- Stand-out creators: TikTok creators Kat Clark and Jerry Anthony
- Stand out brands: @YouTube, @Dior, @HBO/ @euphoriaHBO, @REVOLVE and #Rhode
Find our full #Coachella analysis here: sproutsocial.com/lp/coachell…