Laura Chapman

𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐫𝐢𝐧𝐠 𝐧𝐞𝐰 𝐝𝐨𝐧𝐨𝐫𝐬, 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐫𝐬 𝐭𝐨 𝐫𝐞𝐠𝐮𝐥𝐚𝐫 𝐠𝐢𝐟𝐭𝐬 𝐨𝐫 𝐬𝐞𝐜𝐮𝐫𝐢𝐧𝐠 𝐥𝐞𝐠𝐚𝐜𝐲 𝐩𝐥𝐞𝐝𝐠𝐞𝐬: 𝐝𝐚𝐭𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐡𝐢𝐠𝐡𝐥𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐝𝐨𝐧𝐨𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐫𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐡𝐞𝐚𝐫𝐭 𝐨𝐟 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐚𝐥𝐮𝐦𝐧𝐢-𝐟𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐢𝐧𝐠. Everything at DMS begins by translating data into insights, and insights into creative. We embrace what you’ve learnt so far, and know about your supporter base, and build upon this to understand the dynamics which have underpinned previous campaign performance. 𝐈𝐟 𝐰𝐞 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐝𝐨𝐧𝐨𝐫𝐬’ 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐬 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬, 𝐰𝐞 𝐜𝐚𝐧 𝐜𝐚𝐫𝐫𝐲 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐡𝐞 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐝𝐨𝐧𝐨𝐫𝐬 – 𝐚𝐧𝐝 𝐝𝐢𝐭𝐜𝐡 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐭𝐡𝐚𝐭 𝐡𝐢𝐧𝐝𝐞𝐫 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞. Whilst we encourage clients to focus on the metrics that provide instant insights into the health of the programme: RR%, ADV, ROI, 2nd gift rates etc, we also believe that there is a need for ‘softer’ metrics within the HE sector, that do justice to the non-financial ways that alums can engage and participate with the university (e.g. volunteering, event attendance or mentoring). Our Senior Strategist comes from a data-led fundraising background. This, coupled with a wealth of HE experience within our teams, gives DMS a unique edge as we can use data insights to solve creative problems and ensure that our creative ideas are perfectly matched to the right audience (or vice versa, depending on approach). From working with the 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐨𝐟 𝐁𝐢𝐫𝐦𝐢𝐧𝐠𝐡𝐚𝐦 to activate 876 new/deeply-lapsed donors in a single appeal, to raising more than £270,000 in an appeal around funding important scholarships for the 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐨𝐟 𝐋𝐞𝐞𝐝𝐬. From fundraising to equip new gene therapy laboratories on the forefront of Parkinson’s and MND treatment breakthroughs for the 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐨𝐟 𝐒𝐡𝐞𝐟𝐟𝐢𝐞𝐥𝐝, to investing in the next generation of under-represented scholars starting out on their university journey at the 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐨𝐟 𝐁𝐚𝐭𝐡, our strategic, tailored approach enables the development of compelling communications that inspire alumni to support, time and time again. If you’d like to have a conversation about your alumni fundraising programme for 2025 and beyond, and how DMS can support you with this then please drop us a message, or send an email to 𝐡𝐞𝐥𝐥𝐨@𝐝𝐦𝐬𝐚𝐠𝐞𝐧𝐜𝐲.𝐜𝐨.𝐮𝐤 #CaseConference #CaseRG #AlumniFundraising #Alumni #HigherEducation #Fundraising