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#Halloween2019 shopping trends: A decade of change around costumes, pets and Instagram bit.ly/330Mn8W via @NRFNews
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Airbnb-as-marketing? It's a thing. Should your #eCommerce brand get on board? jilt.com/blog/ecommerce-stor…
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The Debrief No. 319 –– @nbhdgoods' @mattalexand: “What if retail was focused on product testing and creating a sense of community, rather than on transactions?" 👉 bit.ly/2KxTejF
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I’ve spent over $300 on OV in the past six months and I wanted to know how they pulled that off.
So I did some digging.
The @outdoorvoices retention recipe:
1. Vision & Focus
2. Community-First Mindset
3. The Awe of Experience
Thread time 👇
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In this week's Here's the Thing we discuss traffic driving tactics to help you avoid the midsummer slump. Click below to read and subscribe. loosethreads.co/2YiIeOM
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Away is owning the door-to-door travel experience, not the destination.
👩✈️At this time, make sure your seat backs and tray tables are in their full upright position as we prepare for takeoff. We’ll be flying through @Away’s content, product, messaging, and brand positioning 🧳🛫
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How DTC health care brands are plotting their growth strategies buff.ly/2SefmBP
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Hi all 👋 Jenn here, calling in from mat leave bc our customers are my #1 priority. I want to be transparent about all the good stuff AND the growing pains at RTR so thanks for joining our first #RTRTownHall. Use the hashtag to ask Qs, and we'll take note! —JH
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0/
Meta-thoughts on a post-acquisition #DTC future
Or
“Moats unite” (pun intended)
Spoiler: whoever owns the *new* narrative … wins. If you’re part of the ecosystem, a shared story beats an open API every day of the week and twice on Sunday.
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At a glance, Recess looks more like a high end restaurant than a d2c brand, which has really attractive implications for their word of mouth growth.
@takearecess
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An IPO would help The RealReal achieve its goal: to become the default choice for consumers looking to buy or sell used luxury goods. bit.ly/2EPvwMm
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From luggage, to shoulder bags, to hotels: DTC brands now hoping to diversify into new product categories trib.al/nDW1nH6
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“One thing that was important, and that we learned over the years at Story, is to create a model that is relevant. ... We are doing something that will appeal to 5-year-olds ... and 40- and 50-year-olds.”
👉@laurenthomasx3 cnbc.com/2019/04/10/macys-is…
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A3. Differentiate on customer experience. You are only as good as the last experience your customer has had. Innovation in customer experience does not need to cost a lot. It can be something as simple as using a red screw. Be remarkable.
#WatsonCommerce #NRF2019 – at Manhattan, NY
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“If you’re going to exist in a physical space, you want to have something else no one will have.” - @karaswisher #NRF2019
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Way to go @paulhedrick and Tecovas! lnkd.in/enAYBpk


























