Kyle Peters (@_kylepeters) header
Kyle Peters (@_kylepeters) profile picture

Sr. Director of Emerging Brands @ Jack Links | CPG Advisor | The Alex Rabbe Foundation | 2x Founder | Philly sports guy

Joined October 2016
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Cool seeing Sauz in this episode of Platonic on Apple TV. The scene is in a big fancy multimillion dollar home in California so it’s interesting this is the sauce they feel would be in that pantry. Love what the teams building 🍝
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Why we love sports today: This girl DM’d DeVonta Smith’s fiancé letting her know that her Mom, who has been battling ovarian cancer, absolutely loves DeVonta & he’s her favorite player. Smith’s fiancé drove all the way to the hospital to drop this off for her. Grab a tissue 🥹
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These are about to do numbers at Trader Joe’s
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Welcome to the Eagles 🦅
Thank you Dallas 🦁👑 🙏🏾! I
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Who’s the best email marketer in CPG? 1. Who’s the best contract for hire? 2. Who’s the best person to buy an hour of time with to learn/meet with my brand team?
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IQ Bar finally in the mid west 🔥 @willnitze
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Just seeing this for the first time. People are grabbing them like crazy too. Danone extending the oikos brand into RTD protein shakes. Not just yogurt
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Indeed 🔥 new partnership with Thomas Keller is awesome too
Appreciate the David protein talk. Pls don’t sleep on @willnitze and @eatiqbar . $120M this year ….
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The agents at the airport offering 2 months of free CLEAR like they’re trying to sell drugs. Walk up while you’re waiting in line and… “I can get you for free. 2 months. Skip the line, no wait. I’m gonna walk away, you sure?”
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Haven’t seen this before. Pretty cool, but a massive premium compared to the rest of the set
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Pat Spencer is the most slept on story in the nba. Making all of us lacrosse guys proud 🔥
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2.5 hours in and I already (no idea how) messed it up and needed to start from scratch. Annoying but seemingly inevitable when learning something new like this. I was able to start fresh, organize appropriately, clean up the aesthetic of the homepage on VS code and set things up to go deeper in functionality tomorrow. I’m enjoying the challenge of figuring this out and hope I can build this cool little tool I have in mind
Ive never built anything with code. Nothing. I had an idea to build a tool and ChatGPT is talking me through it like I’m a kindergartener. Using GitHub, node, vercel, and more. This is insane. If I can actually build this that’d be sweet. Either way it’s fun to flex into something wildly different than what I’m used to
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Ive never built anything with code. Nothing. I had an idea to build a tool and ChatGPT is talking me through it like I’m a kindergartener. Using GitHub, node, vercel, and more. This is insane. If I can actually build this that’d be sweet. Either way it’s fun to flex into something wildly different than what I’m used to
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Slate > everything
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Big fan of Half Day and the team over there. As I look at their new packaging I wonder if it’s worth them pushing “Modern Iced Tea” over “new era iced tea” the way poppi and olipop have helped coin and usher Modern Soda. Although, both olipop and poppi took different approaches to their on-can coms. Olipop sticking to tonic and gut, while poppi went after redefining soda.
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My new favorite product. I’m addicted
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If you were going to sell someone on the value of DTC for a CPG brand, what would you be sure to communicate?
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Kyle Peters retweeted
Don’t let Luna distract you from the fact that our treats are made with only 3 ingredients, human grade and American sourced beef 🇺🇸🥩 Treat ‘em with respect.
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