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AdTechRadar

@adtechradar

We believe in adtech. News + views on the industry. Send tips + news to [email protected].

 NYC
adtechradar.com
Joined December 2019
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NEW: X rolls out Lead Gen Ads globally. Story below. 👇 adtechradar.com/2026/10/30/x…
X Rolls Out Lead Gen Ads to All Advertisers | AdTechRadar

X Rolls Out Lead Gen Ads to All Advertisers | AdTechRadar

X rolls out Lead Gen Ads globally, letting advertisers capture leads directly on the platform as it expands its performance advertising tools.

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AdTechRadar retweeted
Ari Paparo (@aripap) profile picture
Ari Paparo
@aripapOct 29
Insane news week for future of media. -Google finally seeing AI effect on search business -DoorDash/Instacart ad businesses to combine -Walmart audiences into Tv -People layoffs and Conde ad business huge miss -Instagram long form coming to tv
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NEW: DoorDash to buy Instacart, create super retail media business. Story below. 👇 adtechradar.com/2026/10/29/d…
DoorDash to Buy Instacart, Combining Retail Media Businesses | AdTechRadar

DoorDash to Buy Instacart, Combining Retail Media Businesses | AdTechRadar

DoorDash will acquire Instacart for $17 billion, combining two major commerce platforms and expanding their retail media advertising businesses.

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NEW: Are AI companies blocking users from removing ads from their smart TVs? Story below. 👇 adtechradar.com/2026/10/28/a…
Are AI Companies Blocking Users From Removing Smart TV Ads? | AdTechRadar

Are AI Companies Blocking Users From Removing Smart TV Ads? | AdTechRadar

Users report Claude and Codex blocking some smart TV modifications. OpenAI says Codex has no ban on reverse engineering.

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NEW: Pinterest expands access to Programmatic Deals globally with Magnite, Yahoo DSP, Google, Amazon. Story below. 👇 adtechradar.com/2026/10/28/p…
Pinterest Expands Programmatic Access With Magnite and Top DSPs | AdTechRadar

Pinterest Expands Programmatic Access With Magnite and Top DSPs | AdTechRadar

Pinterest expands programmatic ad buying through Magnite, Amazon Ads, Google DV360 and Yahoo DSP, opening its inventory to more advertisers.

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NEW: Stagwell buys Freestar. Story below. 👇 adtechradar.com/2026/10/26/s…
Stagwell Buys Freestar | AdTechRadar

Stagwell Buys Freestar | AdTechRadar

Stagwell acquires Freestar, expanding its programmatic advertising business and giving publishers access to more advertiser demand.

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NEW: Viral videos from @ayoships show how mobile apps like Candy Crush and Subway Surfers use personalized gameplay and ads to drive revenue. Story below. 👇 adtechradar.com/2026/10/26/v…
Viral Videos Reveal How Mobile Games Make Money | AdTechRadar

Viral Videos Reveal How Mobile Games Make Money | AdTechRadar

Viral videos reveal how Candy Crush and Subway Surfers use personalized gameplay, advertising and in-app purchases to generate revenue.

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NEW: Comcast's plan to move FreeWheel and Universal Ads to NBCUniversal has sparked debate. Story below. 👇 adtechradar.com/2026/10/25/c…
Comcast's FreeWheel and Universal Ads Move Sparks Debate | AdTechRadar

Comcast's FreeWheel and Universal Ads Move Sparks Debate | AdTechRadar

Comcast plans to move FreeWheel and Universal Ads to NBCUniversal, sparking debate about adtech strategy and platform independence.

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AdTechRadar retweeted
IAB Tech Lab (@IABTechLab) profile picture
IAB Tech Lab@IABTechLabOct 23
**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: okt.to/NAr9RX #AgenticAdvertising #AAMP #OpenProposal
Image from IAB Tech Lab (@IABTechLab)
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AdTechRadar retweeted
Mike Ryan (@mikeryanretail) profile picture
Mike Ryan@mikeryanretailOct 23
Thank you @Reuters for featuring my data on SHEIN ad spend. In the course of this research I devised a novel method of estimating spend based on Google auction data, and I reckon SHEIN’s EU spend dropped 94.7% since June 1st, anticipating tariffs & IPO. More tariffs land Nov 1st.
Image from Mike Ryan (@mikeryanretail)
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NEW: People are using Claude to block smart TV ads. Story below. 👇 adtechradar.com/2026/10/24/c…
Claude Is Helping Users Block Smart TVs Ads | AdTechRadar

Claude Is Helping Users Block Smart TVs Ads | AdTechRadar

People are using Anthropic's Claude Code to remove ads and bloatware from smart TVs, raising new questions about CTV advertising.

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NEW: YouTube is crushing Netflix, per data from @nielsen. Story below. 👇 adtechradar.com/2026/10/24/y…
Nielsen: YouTube Doubles Netflix's Share of TV Viewing | AdTechRadar

Nielsen: YouTube Doubles Netflix's Share of TV Viewing | AdTechRadar

Nielsen reports YouTube captured a record 15.8% of U.S. TV viewing in August 2026, more than double Netflix's 7.7% share.

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Muse made us a Crunchbase page. 🤖🤖🤖 crunchbase.com/organization/…
AdTechRadar - Crunchbase Company Profile & Funding

AdTechRadar - Crunchbase Company Profile & Funding

Breaking news and analysis on advertising technology.

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NEW: ChatGPT Ads hits 100,000 advertisers. Story below. 👇 adtechradar.com/2026/10/21/c…
OpenAI Says 100,000 Advertisers Have Used ChatGPT Ads | AdTechRadar

OpenAI Says 100,000 Advertisers Have Used ChatGPT Ads | AdTechRadar

OpenAI expands ChatGPT Ads to 89 countries and reports that over 100,000 advertisers have now used it.

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NEW: Netflix is expanding its adtech capabilities with Yahoo DSP and The Trade Desk. Story below. 👇 adtechradar.com/2026/10/21/n…
Netflix Expands Ad Targeting and Measurement | AdTechRadar

Netflix Expands Ad Targeting and Measurement | AdTechRadar

Netflix expands ad targeting and measurement with The Trade Desk and Yahoo DSP as it looks to accelerate growth in its advertising business.

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NEW: FTC clears Publicis-LiveRamp deal, with conditions. Story below. 👇 adtechradar.com/2026/10/21/f…
FTC Clears Publicis-LiveRamp Acquisition, With Conditions

FTC Clears Publicis-LiveRamp Acquisition, With Conditions

FTC clears Publicis' $2.2 billion LiveRamp acquisition with conditions protecting customer data, fair access and competition in adtech.

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NEW: Ad requests to AI slop have surged 354%, per @doubleverify. Story below. 👇 adtechradar.com/2026/10/20/d…
AI Slop Ad Requests Have Surged 354% in 2026 | AdTechRadar

AI Slop Ad Requests Have Surged 354% in 2026 | AdTechRadar

DoubleVerify reports a 354% surge in monthly AI slop ad requests in 2026, highlighting the growing challenge of low-quality AI content.

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NEW: Apple is officially blocking identity resolution in Safari. Story below. 👇 adtechradar.com/2026/10/20/a…
Apple Officially Blocking Identity Resolution in Safari

Apple Officially Blocking Identity Resolution in Safari

Apple is blocking third-party identity resolution infrastructure in Safari, expanding its restrictions on cross-site tracking and adtech providers.

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NEW: @magnite and @LG_Ad_Solutions bring agentic ad buying to LG smart TV home screens. Story below. 👇 adtechradar.com/2026/10/16/m…
Magnite Brings Agentic Ad Buying to LG TVs | AdTechRadar

Magnite Brings Agentic Ad Buying to LG TVs | AdTechRadar

LG Ad Solutions and Magnite expand their partnership, bringing agentic ad buying to LG smart TV home screens through Magnite's Seller Agent.

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NEW: @Thrad_ai launches $1M fund to help AI chat apps monetize through advertising. Story below. 👇 adtechradar.com/2026/10/15/t…
Thrad Launches $1 Million Fund to Bring Ads to AI Chat Apps

Thrad Launches $1 Million Fund to Bring Ads to AI Chat Apps

Thrad launches a $1 million advertising fund to help consumer AI chat apps monetize conversations through native ads delivered by its DSP.

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