Casey Traina

Most people think you grow a podcast on Instagram by posting once a day and waiting 6-12 months. I wanted to see what would happen if I did the opposite and posted 20-30 times per day. One month ago, I launched a brand-new “clips” Instagram account for one of my podcasts and posted twenty to thirty reels per day. All organic, aka no paid ads The results have been mind blowing so far. What normally takes a few thousand dollars and half a year happened in about two weeks. Here’s what worked: 1. Volume is the real unlock. Individual clip performance matters, but aggregate view count matters more. When you post at scale, the total number of opportunities for a clip to catch fire grows exponentially. 2. The 5k rule (a Jake Hurwitz original) Any clip that crosses 5,000 views gets moved to the main account that already has ~40k followers and my personal account with ~25k followers by adding them as a collaborator. This creates a natural filter for what’s resonating. 3. Better data leads to better storytelling. By testing concepts, themes, and styles at scale, we can double down on the ones that hit. We’re now using these insights to shape trailers, episode structure, and future creative. 4. Tools matter. I’ve been using Overlap AI (shoutout to @jbaerofficial and team) to handle the posting volume. I’ve never liked an AI editing tool before this. Opus Clip never did it for me. I was skeptical going in, but Overlap has been genuinely impressive. And to be clear: this strategy doesn’t replace handcrafted, high-fidelity edits. But it does accelerate learning in a way I’ve never seen before. I’m rolling this playbook out across a few more podcasts in my portfolio this month and will keep sharing what I learn as we scale. If you’re building or growing shows, follow along. We’ve launched over 50 podcasts at Thursday Labs over the last two years, and I love sharing everything we discover.