Kaushal Joshi

Humble request. Today marks a big day for us. All UP&RUN variants are now live on Blinkit as a variety pack across select pincodes in Bengaluru. What makes this even more special is that, at the moment variety pack is the only way to try different UP&RUN flavours together. Blinkit gives brands better visibility in a city as they reach certain sales levels and move up the tiers. For a small, growing electrolyte brand like ours, getting there takes time. So if you’re in one of the available pincodes and you run, cycle, play a sport, go to the gym, or simply do a lot of physical activity, give UP&RUN a try. We’re trying to build a clean electrolyte brand, question misleading marketing, and create products around actual needs. Salties is one example. It’s a kids’ electrolyte drink with no added sugar and no artificial colours, made for kids who run, play and sweat and need hydration too. If you try us, we’d genuinely love to hear what you think. Feedback, questions, recommendations, anything. We’re here.