malcolm poynton (@e1even5ive) profile picture

Global Chief Creative Officer, Cheil Worldwide

London
Joined February 2009
Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)Photo by malcolm poynton (@e1even5ive)
It’s about time we stopped watching the same movie over and over and put our heads together to find ways to change the story. campaignlive.co.uk/article/b… via @campaignmag
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Huge congrats team ⁦@Cheil_Worldwide⁩ A huge week ⁦@_MADSTARS⁩ #2024 Grt to see more work that works winning industry recognition Congrats @JTBC ⁦@SamsungMobile⁩ @Kundal ⁦@Blizzard_Ent⁩ @SaveTheChildren Hk #Innovation #Direct #Mobile #ThisStuffMatters
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#Olympics #3X3 #Gold Every shot counts #ShotControl helps #Netherlands beat #France on the buzzer making this @CheilWorldwide x @Samsung Netherlands’ third successful Olympic partnership innovating what’s possible with mobile tech to improve performance #Mobile #AI #Innovation #SmartSuit #FastFrame #ShotControl #ThisStuffMatters
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#ShotControl from @Cheil_Worldwide #Benelux x @SamsungMobile is changing the game for #Dutch #3X3 #Basketball team, building on previous #Olympics successes #SmartSuit #FastFrame Congrats team #Data #Innovation #AI #Mobile #ThisStuffMatters Thnx @LBBOnline for the spotlight. Samsung's ShotControl AI Tool Gives Dutch 3x3 Basketball Team an Olympic Edge lbbonline.com/news/samsungs-…
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Massive, grand congrats ⁦@Cheil_Worldwide⁩ #Spain x ⁦@SamsungEspana⁩ #ClioGrand #Innovation #Health Gratitude to ⁦@The_Clios⁩ jury for recognising this medically endorsed leap for Speech Therapy #Impulse #Innovation #Mobile #AI #IdeasThatMove #ThisStuffMatters
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#Creativity x #AI - Korean marketers' Qs answered via #ThinkWithGoogle #MeetTheLeaders Thnx #GoogleKR for the interview. Thnx #AI for the translation. If you’re having trouble reading this, might be time to use #AI to translate to your native language. Enjoy. #IdeasThatMove @Cheil_Worldwide 글로벌 최고 크리에이티브 책임자가 말하는 AI와 크리에이티브의 미래 @ThinkWithGoogle thinkwithgoogle.com/intl/ko-…글로벌-최고-크리에이티브-책임자가-말하는-ai와-크리에이티브의-미래-meet-the-leaders-⑤-말콤-포인튼-제일기획-cco
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“It’s like putting Geoffrey Rush in The King’s Speech movie on my wrist to guide my speech” - hearing this feedback during testing of #Impulse put a smile on our faces. Being the only agency to win x2 #GrandPrix at #ElSol, both for #Impulse, only made it bigger. Multiple wins for the witty, uber-effective #commerce #promo #TheArtOfHack was icing on the cake. Massive congrats team @CheilWorldwide #Spain x @SamsungEspana #AI #Mobile #Innovation #Commerce #Direct #IdeasThatMove #ThisStuffMatters lbbonline.com/news/cheil-wor…
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The power of sound is so over-looked. ⁦@Cheil_Worldwide⁩ #HongKong turn it up with #SaveTheChildren & #DolbyAtmos to break the silence on HK’s OTT level of violence toward children. Thnx @NYFestivals for recognising this amazing use of sound #IdeasThatMove #ThisStuffMatters
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⁦@dandad⁩ awards tonight, SouthBank Centre London. Follow the link to get tickets bit.ly/3WRBLYR
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⁦@dandad⁩ judging is under way. Good luck to all that entered the toughest ad show on earth.
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