EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
New York, NY
Joined February 2009
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EMARKETER retweeted
[Field notes] from Advertising Week New York, where Lauren Copland, Block's Ecosystem Partnership Lead joined @ROKT and @eMarketer for โBeyond the Brand" session.
Lauren shared how thoughtful partnerships can grow beyond an initial use case when teams stay focused on:
- Building from a strong customer and business need
- Using early learnings to identify where else a partner can create value
- Tailoring each opportunity to the specific business, customer, and moment
- Protecting trust and customer experience as partnerships scale
EMARKETER retweeted
Is your brand doing seasonal activations right?
According to VML Live CCO Charlie Wade in @eMarketer, trying to make your event do everything is the quickest way to ghost your audience.
Get the trick to a successful seasonal brand activation: bit.ly/4s2tjDy
EMARKETER retweeted
To win in AI search, brands must tell a consistent story across digital touchpoints.
At @eMarketer Summit 2026, VML's Heather Physioc told @Beet_TV why breaking down internal silos is the first step to building trust with consumers & algorithms.
๐ซ๐บ: bit.ly/4zfjvbN
EMARKETER retweeted
@eMarketer is forecasting connected TV advertising spend to reach a whopping $37.95 billion this year, a 15% jump that puts it on track to overtake traditional TV by 2028.
#Advertising #ConnectedTV
๐ค Made with AI
EMARKETER retweeted
Coverage from @eMarketer featuring the Realize ID launch, and how it connects purchase intent across our publisher network while consumers are still in their decision-making phase.
Read it here: emarketer.com/content/taboolโฆ
Learn more about Realize ID: realize.com/data-advantage/
EMARKETER retweeted
Datos research with @SparkToro is featured in @EMARKETERโs latest analysis of declining web traffic and the rise of walled gardens.
As more discovery happens without a website click, traffic alone canโt tell the full story.
Read more: hubs.li/Q04yWfrl0
#Search
EMARKETER retweeted
Coverage from @eMarketer featuring the @RealizeAds Realize ID launch, our new identifier for mapping purchase intent across the fragmented consumer journey: emarketer.com/content/taboolโฆ
Learn more about Realize ID: realize.com/data-advantage/
EMARKETER retweeted
Three takeaways you can't ignore, from @jnittiโs panel at @eMarketerโs Future of Digital Summit:
- Publishers and advertisers need clearer, more established commercial models to unlock real scale
- The industry needs shared standards for measurement and reporting
- Trust across the ecosystem is still being built and established across the ecosystem
A huge thank you to @nate_elliott, Corey Kahn, Michael Cohen, and everyone who joined in on the conversation!
EMARKETER retweeted
Love this insight from @eMarketer on how creators + UGC should be woven into offsite AI visibility work
EMARKETER retweeted
At @EMarketerโs Future of Digital summit, brand leaders argued that brands still need the open internet to build credibility and trust: bit.ly/4cRNfTu
Take a look at a few additional stories in The Current this week ๐
EMARKETER retweeted
VML and @WPP Enterprise Solutions are taking the stage at @eMARKETER Summit in NYC on Sept 15.
๐๏ธ Heather Physioc, VML: AI & discoverability | 10:25 AM EST
๐๏ธ Molly Schonthal, WPP ES: AI shopping agents & commerce | 11:55 AM EST
Learn more: bit.ly/4iohe9d
ALT The image is a promotional banner for the "eMarketer Summit 2026" titled "The Future of Digital," taking place on September 15, 2026, at City Winery New York (Pier 57). The banner includes monochrome photos of two individuals: one is Heather Physioc, Chief Discoverability Officer at VML, and the other is Molly Schonthal, Managing Director at Agentic Community, WPP Enterprise Solutions. The VML and eMarketer logos are also present.
EMARKETER retweeted
Just TWO WEEKS remain until the leaders who are building what's next across the ad industry convene in Chicago.
Prices go ๐ tomorrow (9/9) - register now to lock in the current rate: chicago.marketecturelive.com
Sessions we're looking forward to include:
Is Your Brand Invisible to LLMs? What It Takes to Win in the AI Scrum
Stephanie Paterik | @eMarketer
Sports Influence Looks Different Now: Where Creators and Fandom Meet
Michelle Niblock | @PublicisGroupe
Joe Ochoa | Creator TV
Caleb Pearson | Sabio
Debunking the Data Onboarding Myths our Industry Still Believes
Ian Maier | @HightouchAI
@Jackelyn_Keller | Marketecture Media
EMARKETER retweeted
Great program from
@eMarketer at #Cannes focused on Commerce Media:
There is consensus that Retain Media is maturing and request for accountability comes with this. To date, it has been treated as a single line item on a plan, vs integrated.
EMARKETER retweeted
Fox is moving deeper into streaming with its $22 billion Roku acquisition ๐บ
The company plans to buy Roku for $160 per share, combining Foxโs live TV business with a streaming platform that reaches about 100 million households.
Ross Benes (@RossBenes), senior analyst at @eMarketer, said the deal could more than double Foxโs annual connected TV ad revenues.
The deal would leave Fox shareholders owning about 73% of the combined company, while Roku investors would own around 27%.
For Fox, this is a major step away from relying on traditional TV as consolidation keeps reshaping the media business.
๐ฉ Start your market day smarter:
investorsobserver.com
#Streaming #MediaStocks $FOXA $ROKU
EMARKETER retweeted
Kiswe has a reputation for delivering broadcast quality video anywhere in the world. But did you know that we're also FAST?
In a new article from @eMarketer, Kiswe's VP of Marketing, Jake Nishimura, discusses how we partnered with @AEW to launch a FAST channel on their MyAEW platform and why other content owners should consider utilizing FAST on their own D2C properties.
Read the full article here: emarketer.com/content/wrestlโฆ
EMARKETER retweeted
#RetailMedia growth is fully underway. And, if you want an inside track, you may want to listen to the experts defining the next era.
Will agentic commerce rewrite how customers buy? Come find out.
RSVP (that's French for - get in while you can!) HERE ๐ okt.to/jrRM6F
If you're going to be at Cannes, come join @EMARKETER and Sensor Tower's own SVP, Innovation & Strategy, as he hosts a journey beyond the headlines, along with additional panels featuring @Albertsons @Amazon and @Target's Roundel!
June 22nd | 3:30pm-6:30pm | The CPG Guys Residence
Space is limited, so please click the link above to reserve your seat!
#Cannes2026 #Retail #AgenticShopping #AI #commerce
EMARKETER retweeted
Suzy Davidkhanian, Vice President of Retail Insights at @eMarketer , joins Jeremy Goldman to discuss why long-term success still relies on a focused retail operation, even in the age of generative AI.
EMARKETER retweeted
"I don't think you can win with one strategy... The retail world is omnichannel.โ
Suzy Davidkhanian, Vice President of Retail Insights at @eMarketer , joins Jeremy Goldman to discuss ๐๐ต๐ ๐น๐ผ๐ป๐ด-๐๐ฒ๐ฟ๐บ ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐๐๐ถ๐น๐น ๐ฟ๐ฒ๐น๐ถ๐ฒ๐ ๐ผ๐ป ๐ฎ ๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ฟ๐ฒ๐๐ฎ๐ถ๐น ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป, ๐ฒ๐๐ฒ๐ป ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐.
Tune in as they dive into:
ย ย โข Why a standalone DTC approach is no longer sustainable.
ย ย โข How to build a solid data foundation to unlock true personalization.
ย ย โข Why brands must evaluate partners based on shared values and long-term equity over short-term sales spikes.
๐ฌ๐ผ๐ ๐ฐ๐ฎ๐ป ๐ฐ๐ฎ๐๐ฐ๐ต ๐๐ต๐ฒ๐ถ๐ฟ ๐ณ๐๐น๐น ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป ๐ต๐ฒ๐ฟ๐ฒ: rethink.industries/podcast/bโฆ
#RetailStrategy #Omnichannel #AIinRetail #RetailMedia #eMarketer
ALT Promotional graphic for the RETHINK Retail Podcast. Text reads: "Build for Omnichannel Success: Partnerships, AI, & Clean Data." Features host Jeremy Goldman, VP Editorial & Insights @ RETHINK Retail, and Suzy Davidkhanian, VP Content, Retail & Ecommerce Practice @ EMARKETER, alongside a "Top Retail Experts 2026" badge.
EMARKETER retweeted
We don't need more banks. We need better banks.
The institutions winning in the AI era are finding unmet customer needs and building experiences around them.
๐ Watch the conversation with Tiffani Montez of @eMarketer: youtu.be/61Nbho1fwH0