EVO

A report that says “1,000,000 views” isn’t a strategy. Here’s what we do with the data: > Post at volume across creators all week > Find the top 20% of videos > Look for what keeps showing up in the winners > Have every creator repeat that format One winner is luck. A repeatable format is a system. We broke it down on the Ecom Cowboy podcast 👇 bit.ly/3UHE5D0

Most brands don’t lose creators because of pay. They lose them somewhere in the middle. Tomorrow on Beyond Views we’re breaking down the Creator Circle of Life: > Sourcing + vetting > Onboarding + the first 7 days > Testing + finding winners > Scaling, or swapping > Keeping the great ones 🎁 Joined live last week? Show up tomorrow. We’re drawing a $108 winner, and you have to be live to claim it. Thursday · 6 PM ET · Free 👇 bit.ly/3UHE5D0

Your best paid ad might have 200 views. Most brands only push their viral videos into paid. But views don’t tell you what converts. The variables do. Winning paid ads are: > Pain point driven > Product focused > Emotional If an organic video checks all three, test it as an ad, no matter how many views it got. That’s the lever most brands leave on the table. Beyond Views is live every Thursday 👇 bit.ly/3UHE5D0 🎁 Joined live last week? Show up Thursday. We’re drawing a $108 winner, and you have to be live to claim it. New? Join this week for a shot at $109 next week.

5 UGC formats we test for every new brand. Steal them. > “God bless the girl who…”: describe the outcome in words nobody expects, then let the product prove it on screen > The fake-out confession: open with relationship-style drama, then reveal what’s really going on > The before-you-turn-25 list: put a deadline in the hook so the right people stop and share > The wish list giveaway: give most of the value away, then deliver the rest through a comment keyword > The insider refund hack: build instant credibility and send people to a domain they’ll remember You don’t need a new idea every week. You need proven formats and enough volume to find your winner. Full breakdown in the UGC Debrief 👇 evougc.com/ugc-debrief

A low CPM isn’t a win if your revenue doesn’t move. On the Ecomm Cowboy podcast, we broke down what we call the $1 CPM trap. Agencies report massive views at a cheap cost per impression, but 30 days later the bank balance looks the same. Here’s why: views without structure don’t convert. > Does the hook call out your ICP? > Does the script hit a real pain point? > Is the right creator speaking to the right audience? When all three connect, views turn into revenue. Beyond Views is live every Thursday at 6pm ET 👇 bit.ly/3UHE5D0 🎁 Joined us live last week? Be there this Thursday. We’re drawing a $108 winner live, and you have to be there to claim it. New this week? Join live and you’re in the running for $109 next week.

The biggest creator red flag shows up in the first week. If a creator isn’t posting in their first few days on a campaign, it usually means they’ve already lost their hype, before the work has even started. When you’re building a creator roster, you’re looking for: > Loyalty > Consistency > Someone who shows up without being chased If they’re not there in week one, take them off the campaign before it turns into a bigger headache. Beyond Views is live every Thursday. Link 👇 bit.ly/3UHE5D0

Spent New York App Week with some of the best builders in apps. We took the stage at Superwall’s in-person event to break down how to grow your app with UGC and paid ads. The big message: organic growth helps you build faster, no matter what industry you’re in. Want the breakdown for your brand or app? Catch Beyond Views live every Thursday 👇 bit.ly/3UHE5D0

“Hey guys, I’m here to talk about this app. Download it.” Instant scroll. If your creator sounds like a salesman, your audience already checked out. What actually works: A video the creator would post anyway, like a full day of eating The app shows up naturally, scanning a meal for a few seconds The product fits into the story instead of being the story People don’t want to be sold to, they want to see something they’d actually use. We broke it down on the SubHQ podcast here 🚀

We had a campaign doing hundreds of thousands of views. Conversions? Way below where they should’ve been. So we didn’t scrap it. We wrote down every variable and looked for the gap. Here’s what we found: > It wasn’t personal enough to convert > It didn’t hit a real pain point Viewers were watching, but not connecting. And the fix was one element... Same format. Same reach. Much higher conversion. Going viral is step one, but getting people to care is the job. Beyond Views is live every Thursday 👇 bit.ly/3UHE5D0

You don’t need a content agency. You need a revenue engine. A content agency gives you: > A handful of posts on one account > Captions, hashtags and a calendar > Likes as the scoreboard A revenue engine gives you: > Hundreds of creator accounts posting every month > A blueprint built from real test data > Creator accounts you can run as paid ads > A distribution channel you own, not rent One account can’t find your winner. Hundreds can. That’s the difference. Book a call 👇 evougc.com/f/agency-quiz

Most brands run giveaways wrong. They give away a prize, may get a spike in followers, but never hear from those people again. Here’s how a giveaway can actually turn followers into buyers: > Presence: partner with a creator who already has a big audience and run the giveaway together > Credibility: people follow to enter, then keep coming back. They watch the stories, they get to know the page > Conversion: once they trust the creator, trying the product is an easy yes The giveaway gets the follow. The content after it gets the sale. We broke it all down on the Superwall podcast 👇

The best creators negotiate like business owners. If a creator’s content drives real revenue for a brand, then they’ve earned the right to charge more. But smart creators also understand the other side: > The brand has a team to pay > There are fees and costs behind every campaign > The creator won’t take home 100% of the value they drove Price on results. Understand the business. That’s how creators become long-term partners instead of one-off hires.

Not every creator deserves to stay on your campaign. Here are 6 metrics that tell you when it’s time to pull one: > Posting compliance: are they actually posting what they signed up for? > Approval rate: do their videos pass QC on the first try, or eat up your team’s day in revisions? > Hook strength: do viewers stay past the first 3 seconds? > Engagement quality: shares and comments beat likes every time > Revenue signals: is each video doing its job in the funnel? > Coachability: does last week’s feedback show up in this week’s content? If you’re giving the same notes week after week, that’s your answer. Full breakdown in the UGC Debrief 👇 evougc.com/ugc-debrief

The purpose of top of funnel content is misunderstood. Top of funnel is about getting brand new eyes on your product. These are people who have never heard of you and may be seeing your brand for the very first time. Because it reaches people who’ve never seen you, it’s the easiest content to go viral. That also makes it your best testing ground: → Run top of funnel to get reach and introduce new people to your product → Write down every variable that works: the hook, the format, the angle → Once you’ve gathered enough data, use it to build a higher-converting campaign Reach first. Revenue follows. Beyond Views is live every Thursday. Save your seat 👇 bit.ly/3UHE5D0

Instagram just started cracking down on AI accounts. Profiles posting AI content without disclosure are getting tagged as “AI generated profiles,” and their reach is tanking. This matters if you’re an app or brand running faceless AI content to save money. It worked for a while. Cheap to make. Easy to scale. No creators to manage. But the platforms are catching up, and so are the viewers. Here’s what’s winning instead: > Founder-led videos: people want to see who’s behind the product > Real creators: real faces, real reactions, real trust > The story behind the app: why it exists, who it’s for, what problem it solves AI can help you write the script, edit the video or test the hook. But the face on screen? That still needs to be a person. People trust people and that’s not changing.

The same video will not perform the same on every platform. Most brands post one piece of content everywhere and wonder why it flops on half of them. Every platform rewards something different: X: replies and reposts. The conversation is the reach. LinkedIn: comments and inbound. One good comment thread brings in leads. TikTok + IG: watch time and shares. If they don’t finish it or send it, it dies. Same video. Different scoreboard. If you’re judging every platform by views, you’re missing what’s actually working. We broke it all down in this week’s UGC Debrief 👇 evougc.com/ugc-debrief

Most brands judge UGC by views but that’s the wrong metric to track. On Beyond Views, we broke down the 2 metrics we love to see: → Shares: someone cared enough to send it to a friend → Comments: the video started a real conversation When shares and saves outpace likes, that’s your winner. Double down on it. Beyond Views is live every Thursday 👇 evougc.com/beyond-views

🚨 We’re live right now! Tonight on Beyond Views: how we source and pre-vet creators, plus free live audits + Q&A. Join live and you’re entered to win $108 🎉 Drop your brand or content in the chat for a free audit. Join now before it’s over 👇 🚀 bit.ly/4ipGyd5

We go live in 1 hour 🎙️ Tonight on Beyond Views: how we source and pre-vet creators, plus free live audits + Q&A. Join live and you’re entered to win $108 🎉 6 PM ET 👇 bit.ly/4ipGyd5

Join live tonight at 6p ET and you’re entered to win $108 🎉 🚀Don't miss it: bit.ly/4ipGyd5