MORE THAN VIEWS. 📈UGC at scale 📲Conversions, not just views #1 Content Agency for Apps, Ecom, SaaS
Joined February 2025
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EVO retweeted
Finding creators is the easy part. Keeping them is where most UGC programs fall apart.
If you’re running creators in-house, here’s what’s actually on your plate:
→ Sourcing hundreds of creators to find a handful who fit
→ Training them on your app, your hooks, your brief
→ Getting them to actually post, on time, every time
→ Keeping them reliable week after week
Tomorrow on Beyond Views, we’re breaking down exactly how we source and pre-vet creators, and what it really takes if you want to do it yourself.
Plus live app audits + Q&A.
Thursday at 6 PM ET. Free to join. Link: bit.ly/4ipGyd5
EVO retweeted
STOP MAKING LOW QUALITY UGC SLOP AND BUILD PERSONA BASED UGC ACCOUNTS
On our upcoming podcast with @evodawson he put me on “personas”
What in the world is a persona and why does it matter for UGC?
Persona UGC accounts build trust with the audience like an influencer, but with the volume of a canvas UGC campaign
Hook & demos might have worked once before but if you want to get views & conversions, this is the new meta
EVO retweeted
Instagram is launching long-form. What’s that mean for UGC creators, brands, and agencies?
EVO is discussing tomorrow at 6PM EST on Beyond Views.
Join us for free: bit.ly/4i3iuxT
EVO retweeted
@evodawson @capitalcorsa dropping some knowledge this morning at the @Superwall growth session.
Live streaming now! nitter.cf/i/broadcasts/1mxPaZMoA…
EVO retweeted
Listicles will always be a goated format.
You can repeat these for (almost) any brand/niche.
Let's break this one down:
“10/10 [things] for [specific person], but [curiosity gap]”
Why it works:
> Pain Point Hook: calls out a specific audience and problem instantly.
> Curiosity Gap: “but he won’t ask for it” makes you need the list.
> Early Save CTA: drives engagement before the value is even delivered.
> Visual Pattern Interrupt: laptop slideshows make a basic listicle feel fresh.
> Rapid Fire List: every new item gives you a reason to keep watching.
Go run this one for your brand today.
EVO retweeted
Hopped on @evougc's Beyond Views UGC podcast yesterday.
Got to share a ton of what I’ve learned over the years working in the UGC marketing world.
We go LIVE every Thursday at 6 PM EST, sharing free UGC sauce on how to grow your app, create better content, and actually turn views into $$$.
Whether you're a creator, marketer, app founder, or brand owner, there's a ton of value to take away.
Come hang out with us next Thursday. 🤝
EVO retweeted
Thanks to @drbarnard and team over at @SubClubHQ by @RevenueCat for having us on the livestream last week 🤝
PS - we are diving deep on best practices for UGC Attribution tonight on Beyond Views, Episode 2!
Link below to watch for free 🚀
bit.ly/47x2uhn
EVO retweeted
Tired of it.
If you’re getting views, but no conversions, save your free seat at our live UGC webinar this Thursday.
Learn some sauce from the best. @evougc
bit.ly/47x2uhn
EVO retweeted
Requirement: minimum screen time 10H daily avg
Hiring!
Full time UGC Creative Director @evougc
We work with some of the fastest growing apps and online brands.
You’ll find formats, build strategies, coach creators, review content, and figure out how to turn one viral hit into something we can do again.
You’d be a great fit if you:
> spend way too much time on TikTok/Reels
> have gone viral and understand why it worked/converted
> love teaching people and making their content better
> want to work with a literal family (4 brothers on the team lol)
Drop your @ in the comments, let's chat.
EVO retweeted
If you’re a UGC creator who wants to take a step into pushing content for agency side, let’s talk.
We can’t give you someone else’s money but we can give you our own.
EVO retweeted
One of the most dangerous things that can happen to a brand is going viral with the wrong messaging
Because now you have “proof” that the creative works.
Views are up. Signups are up. CAC might even look great.
Meanwhile you attracted a massive cohort of people who were never going to become good customers.
When something hits, don’t just ask why it went viral.
Ask:
> Who did this attract?
> What did we promise them?
> Did they convert?
> Did they activate?
> Did they stay?
A viral video gives you a lot more data than a view count.
EVO retweeted
he couldn't be more right.
i recently reviewed 300+ applicants for a founding engineer role. the ones who stood out weren't the most experienced, they were the ones who could show taste.
in an ocean of sameness, be the current.
EVO retweeted
While interviewing UGC agencies, ask for a dashboard preview.
You need to see how you’ll access data in real-time.
You need to know that information about your campaign and creators is available without delay or gatekeepers.
The last thing you need is a once daily wall of text recapping performance sent by someone sitting between you and your own data.
EVO retweeted
Views don't mean sales. Here's how we turn one into the other.
Most brands launch a UGC campaign and judge it on sales from day one. That's backwards.
Here's the process behind this campaign:
Phase 1: Test for views only.
Creators start with simple long text-format posts. These are warm up posts for the account, and the only metric that matters is views. You're testing the hook, the script, and the pain point, fast and cheap. Some scripts pull 500K views. Others get nothing. Now you know which is which.
Phase 2: Turn winners into converters.
Take the text scripts that proved they can get views and convert them into talking head videos, with a creator saying the script on camera. Same hook, same pain point, but now with a face attached, which is what drives trust and sales.
Views first, conversion second. Don't spend talking head budget on a script that hasn't earned attention yet.
EVO retweeted
Hiring!
Full time UGC Creative Director @evougc
We work with some of the fastest growing apps and online brands.
You’ll find formats, build strategies, coach creators, review content, and figure out how to turn one viral hit into something we can do again.
You’d be a great fit if you:
> spend way too much time on TikTok/Reels
> have gone viral and understand why it worked/converted
> love teaching people and making their content better
> want to work with a literal family (4 brothers on the team lol)
Drop your @ in the comments, let's chat.
EVO retweeted
One thing I've learned running content across completely different products:
You can't market a product someone can buy in 30 seconds the same way you market one they might not need for another 3 weeks.
Sounds obvious, but it completely changes what I want the content to do.
1. If it's an impulse product, I want the video to do the heavy lifting.
> Hit the pain point.
> Create desire.
> Show the product solving it.
> Get them to act.
They don't need to follow you. They don't need 10 more touchpoints. If the product makes sense, they can convert right there.
2. But with a longer consideration product (+ higher ticket), I'm looking at content differently.
The viewer might LOVE the video and still have zero reason to buy today.
So I'm not only trying to drive a conversion. I'm trying to earn the follow, save and/or cause lasting impact.
> Give them something genuinely useful.
> Build credibility around the problem.
> Become the account they keep seeing and coming back to.
Because 2-3 weeks from now, when that problem actually becomes relevant, you've already spent weeks building trust.
That's the part I think a lot of content strategies miss:
Not every view needs to convert today (which ofcourse some will)
Sometimes the job of the view is making sure they remember you when they're finally ready to.
