The entertainment-savvy partner for applied product and marketing innovation | Clients: @coachella + @universalpics + @sony + 🔜
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Joined February 2023
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Geospatial AR opens up a whole new experience layer of the world around us. One that is supercharged when you add in the distribution of a platform like Google Maps.
In December we launched the first AR music discovery experience directly inside Google Maps.
Working with Justice, WRLDS, and our amazing partners on the Geospatial Creator team at Google, we were able to bring a pilot project to life that takes fans on a journey through iconic Parisian venues, all through the lens of the spaces and places that played a key role in Justice's career.
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We are looking for someone ready to join a leadership team of fun, weird, and passionate people who love emerging technology and entertainment! Building is only fun when the wins are shared! Let's build things together!
Check out the role here:
lnkd.in/giC2pkwn
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We're headed to @CollisionHQ to see if we can tech with the best of them. If you will be there, make sure to reach out to say hi and catch the following talks:
The social imperative of responsible AI
We are all responsible for asking designers, coders, and those shaping the future of AI if we are doing it with the right frameworks. This panel should give us some perspective.
Creative marriage: secrets to success for agencies and in-house
We know the work is the best when your agency feels like an extension of your team. This talk should give some great insights!
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We are at @c2montreal in beautiful Montreal this week learning about how we can help clients do more purpose based work that solves problems, entertains, and makes the world a little brighter! If you are around and want to hang, shoot us a DM to talk about:
- CX innovation
- Product Strategy
- Partnerships
- Entertainment Strategy
- Worldbuilding
- Your favorite movies
- The meaning of life
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Thrilled to announce our new new Chief Growth Officer, Caroline Murphy! For the past two decades Caroline has been empowering agencies, brands and businesses to achieve excellence through innovation, technology and people-centric strategies.
Check out our new website and see some of our latest work from Coachella, and feel free to get in touch if there's anyway we can support you.
forward.studio/
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That’s a wrap for Coachella 2024 and we have some thank yous!
First off, thanks to the @coachella team and all of their partners for innovating with us: @FortniteGame @EpicGames @YouTube @Meta @avax @opensea @Nike @CocaCola
And most importantly, thanks to the team. None of this is possible without all the creators, contractors, and collaborators that worked with Forward Studio on Coachella Innovation this year. These people are the best in the world at building the future of music festivals and we’ve only just begun.
We worked with @EpicGames and @UnrealEngine to bring live broadcast AR back to the @coachella x @YouTube livestream this year for Anyma, Grimes, and DJ Snake's performances.
Check out this clip from Anyma's show where we brought one of his avatars to life in the Sahara tent!
We worked with @Nike to use mobile AR on @instagram and @Snap to launch a @coachella-exclusive Air Max colorway 🤳
Fans were able to scan a QR code next to Spectra to launch an AR experience. Random users were presented with an encrypted barcode that enabled them to visit the on-site Nike activation to claim a 👟 prize.
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In our 3rd year of producing a partnership between @coachella and @Meta, we continued expanding the festival with a series of interconnected mobile AR campaigns. Over the past three years, our team has built more than 30 AR experiences for Coachella.
If you add up all the time spent by Coachella fans using AR in 2024, you get 262 years! 🤳
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To close out the @FortniteGame partnership, @coachella did a full takeover of @FNFestival so fans could feel what it's like to play Coachella's virtual stages 🎸
We also revamped Sahara Island with a new minigame and music by @djsnake... our first attempt at experimenting with a modular virtual music venue.
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We produced a virtual activation for @CocaCola inside @coachella's Sahara Island in @FortniteGame
It features a remix room where players can make tunes using Fortnite's latest UEFN music creation tool, Patchwork 🎼🎶
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Over 40,000 quests completed weekend 1!
Play along to win: quests.coachella.com/
Coachella Weekend 2 is here 🎡
Looks like people loved the new Coachella Quests, powered by Avalanche, with over 40K quests completed during weekend 1 🤯
@coachella Quests has new rewards and exclusive experiences for Weekend 2 that you can experience both at the festival and online 👇
Complete Quests to earn Stamps, XP, and prizes like 2024 VIP Passes, 2025 Guest Passes, access to the Oasis Lounge on-site, curated merchandise, and a whole lot more.
Even if you're not going to the festival, there's plenty of ways to experience Coachella virtually and still earn rewards. Just head to the Virtual Exploration tab to learn how!
Start your Quest journey for the final weekend of @Coachella 2024 😎 quests.coachella.com
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Forward retweeted
Our Coachella Innovation / @forward_studio_ team is over 20 strong at the festie this year 🦾🎡
These are some of the most impressive people ever pioneering the future of music festivals 🫡
We're launching a new partnership between @coachella and @EpicGames this year🎡🎮
First up is turning the Sahara stage into a musical minigame in @FortniteGame featuring @Grimezsz. Built in UEFN 🧚♀️
Then Coachella is taking over the Jam Stage and Main stage inside @FNFestival through both weekends 🎤
Catch new Astronaut inspired outfits, instruments, emotes, and songs from Coachella artists inside the store 🎹
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Who's ready to play some Quests onchain?
This weekend at @coachella we're launching Coachella Quests, a gamified loyalty app built @avax. It allows fans to complete quests online and offline to earn NFT stamps and win prizes like merch, VIP upgrades, guest passes, and more.
The goal is to drive valuable consumer actions for the festival while rewarding fans for their engagement.
We're building this onchain so that as fans earn stamps, the festival is able to learn more about their activities and interests while protecting their identity and privacy.
This year we're continuing our work at @coachella expanding the festival online, onchain, and across new mediums and formats.
We're producing partnerships and programs with Epic Games, Fortnite, Meta, Avalanche, OpenSea, Nike, and Coca Cola. Stay tuned!
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Our very own founder @sam__schoonover spoke last week at @_SEG3_ on the 'Merging Physical and Digital Experiences' panel. Missed it? Here's his key insights:
• Storytelling with short form video is a great way to tie together multi-platform digital experiences
• Make your consumer the main character of these stories.
• Use loyalty programs to incentivize feedback from consumers that can improve your digital experiences
• The most entertaining digital solution always wins
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Celebrating a year of breaking the 5th wall! 🚀
Ok people, here we are! End of 2023. It was a year that reminds us how lucky we are to help people get lost, get found, and escape into the unknown...
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AS YOU THINK ABOUT INSPIRING GREAT WORK IN 2024 - We launched our Hitchhiker's Guide to the Future - A fun series of collaborative conversations & brainstorms over lunch with experts where we explore the trajectory of culture and entertainment as technology continues to advance.
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Click here to learn about 2024 themes and to book a session >> forward.studio/hgf
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