Building the future of fandom @wideworlds_. Pioneering entertainment tech @forward_studio_. Innovation Advisor @Coachella.
Los Angeles, CA
Joined September 2012
- Tweets1K
- Following1.4K
- Followers2.2K
- Likes5.5K
For so long the processes of gtm, growth, sales, etc have been cut off from creativity
Now that AI takes care of the busywork, what’s left is the creative part: deciding what to build and how to tell the story.
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We've been saying it for years: Fans are the last marketing channel brands will ever need.
At @wideworlds_ fans have now driven over 200M views for Paramount, Fox, AEG, Universal, Warner, Interscope, Sony Music and many many more.
1B here we come!
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me watching AI progress become the most divisive partisan issue of all time
I don't know the answers but I do know politicians turning people into sheeple is just going to make it worse
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I get so inspired on the dance floor. Millions have been spent and made from ideas I’ve had there.
So many thanks to all those musicians who’ve given me this musical inspiration 🤘
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We've spent almost no time on marketing, brand, and social at @wideworlds_ because we've been so zero'd in on customers and revenue.
But @r91_129 and I have been scheming hard and when we do, it's going to completely and utterly slap. Get ready for something radically different.
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Oh my heavens this new @Alabama_Shakes album is exquisite. Top tier mood elevation.
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Enterprise sales really is all about persistence. The deals we're closing now started 3 or 4 months ago and required me putting far more time into high value follow ups than the actual pitch or proposal itself.
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Let’s not forget how abundant we already are
ordinaryabundance.com/
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One thing that's consistently blown me away at @wideworlds_ is how perfectly the phrase "building the plane while flying it" describes early stage startup growth.
It's one of things you probably can't know until you've experienced it... and when you do it's EXHILARATING
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Went back to @sfoutsidelands with wifey for the first time in like 10 yrs.
It’s such a great festival for adults... Cool temps, ends early, beautiful venue, great crowd.
I will say tho we angelenos need to show these san franciscans how to do a little more dancing a little less talking 🤫
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Disney just validated the entire @wideworlds_ thesis.
Licensed clips on Tiktok, top fan edits curated into Disney+... the most protective IP holder alive has officially decided fans are creators worth investing in.
Welcome to the party 🥳
thewaltdisneycompany.com/new…
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What is the distinction between AI-generated and human-made using AI?
It’s on us founders to use AI to make creative tools that allow humans to actually exercise their creativity vs just hitting the slot machine.
Maybe then AI content can hit the quality bar to be high status
Going forward, wholly AI-generated content will no longer be eligible for distribution on Spotlight. Our goal is simple: reward authentic, human-made content and help original creators reach an audience.
Learn more about the update: newsroom.snap.com/rewarding-…
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We worked with @paramountplus to get spy fans posting fan edits for season 2 of The Agency before launch... 3.3m views, 9.7% engagement!
Best part: 80% of comments were about the show and 30% were people asking where to watch it.
Try buying that somewhere else!
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So @wsj_com is reporting that brands are finally realizing their fans are the most trusted creators they've got.
You can see it in this chart. The spend keeps sliding down the follower ladder from macro to micro.
The first brands to find their fans and enable them will win.
