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Kenn Ricci is the founder of Flexjet, a private jet company with 365 jets, billions in revenue (and growing fast), and more Gulfstreams than the U.S. government. He bought his first aviation company for $27,500: "I didn't buy the company to be an entrepreneur. I bought it so I could still have a job." When he was forced to sell his company, he called it the worst day of his life. Six years later, at the bottom of the financial crisis, he bought the company back. This was a fun conversation about extreme customer service, why money can be more dangerous than sex, the benefits of being an inch wide but a mile deep, how to talk to your kids about wealth, and building a life tailor-made for you. 0:00 Kenn’s son had never flown commercial 2:34 Giving your kids their wealth while you’re alive 7:03 Charlie Munger: “You give them the money” 15:57 The rule his kids made to avoid jealousy 25:36 Buying a failed charter company for $27,500 35:05 Turned down by every bank until Buffett bought NetJets 39:33 $100 million in sales in 3 months 41:36 Why he hates mergers 42:58 Losing his company: the worst day of his life 52:15 Buying his company back in the financial crisis 56:08 The $600 million problem that led to Gulfstream 1:03:01 Father Hesburgh’s 3 rules for a life of significance 1:05:47 Why he gave away everything he owned 1:09:57 Why any employee can comp a $300,000 trip Includes paid partnerships.