Evelin Herrera

Here's the simplest process for a $1M - $25M exit. Save if you’re thinking of selling your tech business: I talk with 20+ founders every week. Most try to sell directly to their competitors and cross fingers thinking they will get a good offer. It doesn't work that way. If you want to sell for 7 to 8 figures, here's what you should do instead: 1. Initial data pack: Prepare the data every serious buyer will ask for: - P&L: asset-level if you’re selling just one app, company-level if you’re selling your business. - Marketing & Product: user acquisition, retention, and monetization metrics. If there are any spikes or big drops, it’s useful to add a simple explanation 2. Valuation range, exit strategy, teaser: These steps are all correlated: to whom you want to (and realistically can) sell, your estimated valuation, and the investor memos to be made: strategic vs financial, industry vs non-industry, your unique MOATs: tech, distribution, etc 3. Buyers outreach: Your outreach should be to at least 50 high-fit companies. - Think of this as a funnel: the more qualified companies in the process, the more potential offers, the more negotiation power. · Existing: By working with @ehvmcapital, there is an existing pool of high-intent qualified buyers, which usually averages around ~70% of the target list of 50. If you are working solo, you might have 1-5 potential buyers from your circle (friends, friends who can make intros) · New: If there are no new companies outside of the existing circle, you are not being aggressive enough. For large corporations with M&A teams, the timeline for a review can take anywhere from 2 weeks to 2 months. 4. Buyers meetings / Q&A: In 99% of the cases, the interested buyers will want to have a communication stage to cover any questions 5. Interest confirmation and indicative offers: After all questions have been addressed, buyers confirm their interest in moving forward with the process and present a verbal or short written offer. - OFFER DEADLINE - If this step is not being included in your exit you are doing something wrong! 1-2 months into the process, if the process is run effectively, there is a deadline for all interested parties to present an offer on the table. Receiving all the possible offers at the same time will allow you to thoroughly compare and leverage them for more negotiation power. We are halfway through Thread continues ↓

happy client, happy life

A new MacBook is nice. But Apple is still missing the biggest opportunity which is becoming the all-things agent. With all the personal data they have plus their beautiful ux ui it is a no brainer. It would easily become the best agent in the market and win consumer AI against OpenAI and Anthropic

Tell me I'm not the only one who still has this in bookmarks and never read it

I must succeed fast because there are too many things to take care of in this world. Making the largest M&A firm for consumer tech is only the first step, and it shouldn't take more than two years. Let's go

What's your credit card bill? I want to see if I should cry or we're all in the same boat

The reason why buyers are only buying +2 years old apps now traffic spikes weekly and early plans hit millions in revenue within weeks, These were exciting to see at the beginning of the year. Now these are perceived as a red flag more than anything else

Strategies I see working for successful app companies: - B2B monetization: if you can sell for example app subscriptions to companies buying 50+ seats at once >> this gives great monetization with high profit margins and larger retention as its usually attached to contracts - Vertical roll-ups: achieving PMF is easy these days, but scaling a company to more than $10M in revenue is not. Buyers are actively acquiring other successful scaled companies in the same category - A unique onboarding, paywall, pricing no one else is doing (Stella is a great example!)

POV your friend that didn't get the exit so he settles for a talent acquihire

Why are AI replies on X still a thing? Like doesn't everyone know that's so cringe and it only damages your presence?

This is the worst copy ever as of course no one actually appreciates any updates from Slack nor Salesforce (? Deserves no right to land into Inbox

I happily pay a full time EA that spends most of the time doing AI stuff It is still easier to tell a human what you want and get the clean final result than dealing with tons of LLM corrections bc AI is still not there

For all the new app founders: An AI wrapper with 3 months of revenue spikes thanks to massive influencer marketing won’t get you a good exit This playbook was big and effective in 2025 when buyers were still impressed with UGC strategies, but is far gone now Buyers are looking to larger companies with strong products and good retention So the best you can do is using the cash-cow, 3 months old app generating revenue to fund your next company launch instead of selling it for cheap

The new head of product trying to be as cool as Nikita

I want to cry with everything John Ternus is doing. What is this cheap gif?

I guess I’m not wrong with the private chefs thing

“are exploring multiple options to help long-form creators get paid” Meta acting like paying creators is hard is the buyer giving you the worst first offer and saying they really want to make it work