Michelle Lindner

Still deciding if you should attend Ahrefs Evolve Conference? 🤔 Well.. Let me give you a quick tour around our awesome venue --> Pan Pacific Orchard Singapore. 🔸 Absolutely stunning 5-star hotel [⭐⭐⭐⭐⭐] 🔸 500 sq. m. ballroom on the 18 floor 🔸 Huu-u-uge LED screen 🔸 Open space hall/terrace with a stunning view of the city 🔸 Gorgeous "Garden Terrace" for evening networking drinks Keen to join us? 🙂 Early bird ticket prices last until 1st of August! So hurry up and get yours asap! 🎫 🎫 🎫

Is "growth hacking" dead? Should you even bother with it in 2024? 🤔 I recently spoke with Jon Yongfook Cockle (@yongfook ) - the founder of @bannerbearHQ and a well-known "indie hacker" - and this was one of the topics we explored. Jon actually wrote a handbook about "growth hacking" back when it was on the rise. But the way he thinks of it today actually surprised me. Here's what else we discussed: 🔸 What was it like to do the "12 Startups in 12 Months" challenge 🔸 How Bannerbear was created and who designed it 🔸 The pros and cons to building in public 🔸 The framework Jon uses to make sure he's investing enough in marketing 🔸 What his marketing strategy for Bannerbear looks like 🔸 Why building free tools is a great growth lever 🔸 And whether building a "ChatGPT wrapper" is a viable strategy Full episode here: - YouTube: youtu.be/ha0QtYVidWQ - Spotify: podcasters.spotify.com/pod/s… - Apple: podcasts.apple.com/us/podcas… P.S. Any "indie hackers" among my X connections btw? You folks should definitely give this episode a "LIKE!" 😉

"I do not believe in Product-Led Growth... It's a MYTH!" 😏 <--- This is what Guillaume Moubeche @GuillaumeMbh (Founder & CEO @ lempire) told me in a recent episode of Ahrefs Podcast. That got me by surprise, since I always thought that Ahrefs itself was an example of "product-led growth." 😅 But Guillaume is not just a random guy on the internet with an opinion. He actually built a $150M SaaS empire (in less than 5 years), so he definitely knows what he's talking about. We also discussed: 🔸 How TRUST contributes to business growth 🔸 How to build a community (... or NOT) 🔸 How to write a book draft in just 2 weeks 🔸 How turning down VCs can result in tons of press 🔸 Why he got banned from LinkedIn 🔸 Why you shouldn't focus on branded traffic 🔸 And his (simple) secret to making great hires Full episode here: - YouTube: youtu.be/GoDxWQdKmaE - Spotify: podcasters.spotify.com/pod/s… - Apple: podcasts.apple.com/us/podcas… P.S. Once you're done listening, please let me know what what part of our conversation you enjoyed the most.

I have no idea why it took me so long to do a podcast... But it is SO MUCH FUN!! ahrefs.com/podcast We just published "Season 1" of Ahrefs Podcast with 6 amazing guests: 01/@lkr 02/@AdamSinger 03/@randfish 04/@DomWellsOnfolio 05/@davelocity 06/@peeplaja ^ BIG-BIG THANKS to all these folks for taking the time to jump on a call with me and talk shop. I'm new to this and I'm probably not as good at interviewing people as I think I am. But I'm hoping to improve with each new interview! 🙂 So please give Ahrefs Podcast a listen and let me know what you think! 🙏

We're giving away 50 of our awesome children's books! 🥳 To enter: - Reply and say where you're from and who you plan to read the book to. - [Optional] Retweet this tweet for bonus points. I will select and announce 50 winners on Monday. 🙂 ahrefs.com/blog/childrens-bo…

A nice little keyword research tip in @ahrefs. Use the "SERP features" filter to only focus on keywords that someone is advertising for. (In theory) Keywords with ads tend to have a higher business value than those without. Plus it culls your list pretty significantly: Just 0.6% of keywords containing the word "marketing" have ads in their SERPs.