il1 retweeted
I transcribed all 35 sessions of @profound's Zero Click 2026 (SF, NYC and London: 9.3 hours, 94,700 words) and ran topic models over them to see what AI marketers actually spent their time on.
12 themes. One big idea: AI now reads about your brand before your customers do.
il1 retweeted
If you manage a brand account on X, this is literally a cheat code.
Here's what to do with this update...
create 3 bots:
1) 24/7 Community Manager - Scan X daily (or more frequently) for mentions of your brand. Surface tweets worth amplifying, highlight product feedback (or stuff worth flagging internally), share team posts that are trending (or performing abnormally well). I also got mine doing a daily digest, notifying me when there's an urgent alert (like a trending tweet/crisis, monitoring our launches, and doing ongoing sentiment reports.
2) X Content Strategist - Read every single tweet your brand has done. Analyze all of the engagement, replies, bookmarks, etc and recommend content buckets, ideas, memes, etc. based on top performing posts. Also worth analyzing content from the founders/team. Bonus: Have the bot build out a voice/tone skill that could be used for future content sparring.
3) X Analyst - Analyze all of the engagements and replies on your past 30/60/90 days of brand content. Tell me which accounts jump out. Any influential people? Industry leaders? Creators? etc. Then share these with the team - provides good signal.
il1 retweeted
This is so based. Israel hacked a prayer app used by millions of Iranians and turned it into their public broadcast service to the people
3 messages came in over 30 minutes:
9:52am: “Help Has Arrived.”
10:02am: “Amnesty for anyone who takes up arms against the regime.”
10:14am: “Lay down your weapons or join the forces of liberation. For a free Iran.”
Imagine you’re in Tehran. Explosions are shaking your city. Your phone buzzes. And the notification is that
Israel hacked a popular Iranian prayer app to send notifications to potentially millions of phones Saturday morning urging the country’s military personnel to defect from the regime and join a fight to liberate the country. on.wsj.com/3ZYXCy3
il1 retweeted
Imagine being a kid at school in Iran and the regime falls and then the stacy you were lo key in love with shows up the next day without her burqa and she's mid.
This album deserved a Grammy
Justin Bieber just gave the type of performance that makes you shake your head and scrunch your face. Full body chills. #GRAMMYs
Signed up for paid plan on @RobinhoodApp and they told me to come back at 5:30 pt
Been trying to figure out what the issue for the last 3 minutes. Yo? What’s up with this guys @RobinhoodApp
Got 2 senior engineers who want to start a company with me but we don’t have a problem that needs solving. Help!
