
Organic Growth Strategist | SEO, AI Search & Brand Discoverability | Helping founder-led businesses build sustainable visibility | Founder @Fixate_In
India
Joined January 2009
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Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
๐๏ธ Tonight on #SEOTalk
GEO Hype vs Google Reality: Where's the Real AI Search ROI?
ChatGPT sends just 0.62% of Google's organic traffic. So are we optimizing for the wrong AI?
๐ค 9:30 PM IST / 4 PM GMT
๐ Set a reminder ๐
nitter.cf/i/spaces/1kJzDPYkRooKv
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
Maybe people don't have shorter attention spans.
Maybe they just have less patience for bad content.
People still spend hours watching podcasts, reading stories, and following creators they value.
So is attention really declining, or has our content stopped earning it?
@ishaseo, @MalharBarai shared their perspective around the 16min mark.
What's your take?
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
The SEOTalk Mentorship Program has a new home.
Stay tuned, as we start planning the next cohort.
Join the waitlist today - theseotalkers.org/seotalk-meโฆ
๐ค Made with AI
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
On #SEOTalk this week:
Did AI Kill Content Marketing, or Did We?
We chased keywords, traffic, and publishing volume. AI just made it easier to produce more of the same.
Is AI the problem, or is our content strategy broken?
Join the conversation with our hosts @parthsuba77, @MalharBarai, @sksahin03, @ShwetaUk05 today and share your thoughts
Live at 9:30PM India time
nitter.cf/i/spaces/1XxygwDMmykGM
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
Replying to @gaganghotra_
If you understand Hindi, watch this video youtu.be/yz0_7AdFLM0?si=CJZPโฆ it's hilarious and so much true sarcasm
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
AI didn't kill content marketing. Lazy marketers did ๐คท
AI just gave them the ability to flood the internet with mediocre content at scale.
More articles. Less thinking. Zero differentiation.
Have we become so obsessed with publishing that we've forgotten why anyone should read our content?
Know more on today's #SEOTalk Spaces, live in just over couple of hours.
Join our hosts @parthsuba77, @MalharBarai live and share your thoughts
On #SEOTalk this week:
Did AI Kill Content Marketing, or Did We?
We chased keywords, traffic, and publishing volume. AI just made it easier to produce more of the same.
Is AI the problem, or is our content strategy broken?
Join the conversation with our hosts @parthsuba77, @MalharBarai, @sksahin03, @ShwetaUk05 today and share your thoughts
Live at 9:30PM India time
nitter.cf/i/spaces/1XxygwDMmykGM
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
Elon Musk wonโt be successful in India.
What an observation. nitter.cf/VGIND28/status/2108734โฆ
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
How to Manufacture a Regime Change
The India Edition ๐ฎ๐ณ
I use to hear about American IQs and the competition with Indians, this whole elon musk tweets and many people responding, proving my theory so right, that these people don't understand basics and are in its own dilulu ๐
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Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
Hi @elonmusk your concernย for the poor Indian kids and small businesses almost brought tears to my eyes. So much care and concern for poor Indians! Let's keep politics and Mr. Ambani aside, I have some questions for you as an Indian consumer because the access to the internet for the poor is what you are advocatingย for (by the way, I have heard so much about it during my days in Europe during 2016-2018 especially when the UN agencies were pushing for it)
1) The very first thing that we need to know is how much a "poor" Indian would pay for a Starlink connection and services? I am sure your team must have done the maths for it by now.
2)ย Where are these "many areas of India with no Internet access, which denies children the opportunity for education" that you are specifically looking to tap into? Having travelled through the breadth and length of my country- (to put it in data- I have some 85000 kms in various states of India in some 22 months), I am extremely curious to be enlightened about such places. By the way, I hope these aren't border areas or extremely sensitive zones.
3)ย Let's talk some more numbers- how many poor kids have got access to education through Starlink and how many small businesses have gone global so far? I am sure many Indians would appreciate these numbers about the change that you have brought about and why not- Indians should look forward to witnessing it.
4) We have already seen the Iran-US conflict so where would you stand when it comes to Indian interests vs US interests?
Just an aside- You also funded President Trump's campaign and you were a key member of his initial team- so businesses are free to fund campaigns, No?
Dear Prime Minister Ambani,
Please accept my humble apologies for not realizing that you are the real boss of India.
Naturally, you would prefer to maintain your monopolistic exploitation of the great people of India, but would you nonetheless consider allowing Starlink to compete?
There are many areas of India, as there are in all countries, with no Internet access, which denies children the opportunity for education and for small businesses the opportunity to sell their goods to a global market. Starlink would change their lives for the better.
Thank you ๐
Being alone isn't loneliness.
Sometimes, it's the freedom to be completely yourself, without needing to be seen, understood, or validated by anyone else. The right company should never make you feel further away from yourself.
Loneliness is not the absence of people. It's the presence of people who don't see you.
#wisdom
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Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
America lectures the world on democracy while its history is littered with coups, invasions and wars โ Iran, Guatemala, Chile, Vietnam, Iraq, Libya, Afghanistan, Venezuela
Data will tell you the one single nation responsible for โTerrorโ in its truest form pretends to be the saviour of the world
The self-appointed saviour of humanity has a long history of deciding what other nations should do with their own resources.
Elon Musk, India is not Americaโs colony. Our markets are not your birthright. Our resources are not yours to plunder.
Drop the colonial arrogance. India is a sovereign nation, not a playground for American billionaires. ๐ฎ๐ณ
Dear Prime Minister Ambani,
Please accept my humble apologies for not realizing that you are the real boss of India.
Naturally, you would prefer to maintain your monopolistic exploitation of the great people of India, but would you nonetheless consider allowing Starlink to compete?
There are many areas of India, as there are in all countries, with no Internet access, which denies children the opportunity for education and for small businesses the opportunity to sell their goods to a global market. Starlink would change their lives for the better.
Thank you ๐
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
Google seems hell-bent on showing as many AI Overviews for as many queries as possible, as quickly as possible
I suspect much of this is driven by the need to demonstrate rapid growth in AI product usage & outpace competitors in user adoption
Isha Mehendiratta ๐ฎ๐ณ ๐ฆ retweeted
Six months ago, I shared the story of a patent filed by my grandfather, J.C. Mahindra, in 1918, for a two-cycle, opposed-piston engine designed to run on crude oil.
I thought that was where the story ended.
Clearly, the team at Mahindra Research Valley in Chennai had other ideas!
As a labour of love, they decided to go back to that 108-year-old patent, interpret the drawings & actually build a working prototype of J.C.โs engine.
And on Foundersโ Day, they unveiled it & fired it up.
I cannot adequately express my gratitude to the team that brought a piece of our history back to life.
But more than nostalgia, I hope this engine serves as a reminder to every engineer and innovator across the Mahindra Group.
J.C. Mahindra was, as my father and uncle used to describe him, a โtinkerer.โ
May we never stop tinkering.
May we never stop imagining, experimenting & building.
That would be the best tribute we could pay to our founders.
My grandfather, J.C. Mahindra, trained as an engineer at Veermata Jijabai Technological Institute, Mumbai, & the large part of his subsequent career was in the steel industry, including a stint working at Tata Steel.
During World War II, he went on to serve as Indiaโs first Iron & Steel Controller, building relationships across global mills. Those connections later helped him and his brother, K.C. Mahindra, build a trading business that evolved into manufacturing, bringing in Willys Jeeps and International Harvester tractors to India.
Growing up, I would occasionally hear my father and uncle refer to J.C. as a โtinkererโโฆ someone who had even held a patent.
But it was always vague, never quite part of the Groupโs folklore.
Perhaps thatโs not surprising. For decades, we hadnโt systematically organised our archives and memorabilia.
Yesterday was World Intellectual Property Day.
Last week, Vaidehi Mayekar, Senior Manager at our company, who is helping organise the archives, sent me a mail in the context of the forthcoming World IP Day.
While going through all the random boxes of files & memorabilia, she had come across a document about a patent filed by J.C. in 1918โฆ and assumed I would already know.
I didnโt.
And when I learned it was in internal combustion engine technology, I was genuinely stunned.
It may not have been a seminal or earth-shaking patent, but somehow, that part of his story had slipped through the cracks of family narratives.
At the very least, it ought to have been a strong part of the institutional โmemoryโ of a Group that makes automobiles.
Thank you Vaidehi , for giving me a renewed sense of pride & a fresh dose of motivation from my grandfather.
I hope it also gives engineers across the group the motivation to continue a legacy of innovation.
#MondayMotivation
I miss Ratan Tata Today.
And I am waiting for @anandmahindra sir to give one response to have Elon Musk, US, Tesla and such company to remember ki India se panga nahi lena.
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