VP, Growth @TEGNA. Media strategy, growth, and M&A.
Washington, DC
Joined November 2010
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- Following2K
- Followers5.7K
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Mat Yurow retweeted
Lamar Jackson (ankle) won't be 100% but will be able to be mobile in Week 8, per @CameronWolfe.
Speaking of *not* boring formats: my team has been producing an awesome series for @wusa9 called Undiscovered DC … travel show in your own backyard. New ep dropped yesterday.
youtube.com/playlist?list=PL…
A lot of it is “boring.” But that’s 100% due to execution, not subject matter. “Boring” is a result of stale presentation formats and cash-strapped newsrooms that aren’t able/willing to fund the type of ambitious journalism communities need and deserve.
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Maybe true, but referral traffic doesn’t tell us how much people use AI. Low clickthrough is a feature of the product, not evidence of low usage.
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Mat Yurow retweeted
“I think the future of media looks much more like … a collective of individuals who have a clear brand and a clear following, but they're still relying on the ecosystem of support operationally, monetization wise, within a specific topical vertical.“
🎙️ NEW: Christian Baesler, the new C.E.O. of Business Insider, lays out his strategy for revitalizing the media company.
He makes the case for monetizing scale beyond the website, doubling down on pro-consumer niches like AI Insider and CMO Insider, and using A.I. to sharpen the publication’s journalism. He also shares his vision for Business Insider to become a platform for independent creators—like a music label for journalists…
Apple: podcasts.apple.com/us/podcas…
Spotify: open.spotify.com/episode/4Q2…
@PuckNews
LinkedIn’s newest subscription tier will allow Management to see which coworkers are taking a Zip break for just $1,999/mo.
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Mat Yurow retweeted
Scoop: Versant is overhauling its free streaming service Fandango At Home, dropping the At Home branding, increasing library content by 20% and planning love sports and original content to take on Tubi and Pluto.
Mat Yurow retweeted
Netflix is considering live channels and bundling other SVOD services in its app as executives scramble to turn around an alarming drop in engagement. w/ @jtoonkel wsj.com/business/media/netfl…
Mat Yurow retweeted
All that video you're seeing on the NYT these days? That's not an experiment, exec editor Joe Kahn tells me. It's the future.
Turning the Times into a multimedia publisher, with a heavy emphasis on video, is "the most important transformation underway now in the newsroom."
Mat Yurow retweeted
Exclusive: “The Breakfast Club,” the influential morning radio show co-hosted by Charlamagne tha God, will stream live on Netflix, making it the service’s first daily live program. on.wsj.com/4nIeqo1
The great digital media valuation collapse axios.com/2026/05/19/buzzfee…
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James Murdoch is buying Vox Media’s podcast network and New York magazine nytimes.com/2026/05/20/busin…
This was the inevitable outcome.
A few years ago they launched a marketplace called Creator Connections, where brands could incentivize publishers to cover their products with increase commissions.
End goal was always to shift marketing costs from Amazon to the brand.
New: In an effort to control its costs, Amazon has slashed the affiliate commissions it pays to many of its publisher partners, in some cases up to 50%.
The changes are another blow to publishers' affiliate businesses, which have already been upended by Google Zero.
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Mat Yurow retweeted
US streaming growth is advertising-supported, full stop:
- 50% of premium subscription video-on-demand sign-ups (+28% from 2024)
- 78% of 65M net subscribers ads over the past 9 quarters
wsj.com/business/media/strea…
James Murdoch‘s Lupa Systems is in advanced talks to acquire New York magazine and podcast assets from Vox Media deadline.com/2026/05/james-m…
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Mat Yurow retweeted
A media consultancy that helped create the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings....
variety.com/2026/tv/news/tv-…
Mat Yurow retweeted
As YouTube continues to dominate, CNN brought in creators for exec workshops while NYT has hired more than a dozen video staffers this year
How legacy media outlets are attempting to import the creator playbook to the newsroom
status.news/p/cnn-podcast-st…
Mat Yurow retweeted
Between 2008 and 2020, U.S. newspaper newsroom employment fell 57%.
More than 200 counties are now "news deserts"—no local outlet at all. In another 1,500+ counties, only one remains.
pewresearch.org/short-reads/…
Mat Yurow retweeted
This morning CNN announced that its "All Access" subscription tier – enabling people to live stream CNN TV without cable – will roll out on October 28. And more importantly, CNN set the price: $6.99 per month, $69.99 per year. (And an intro price of $41.99 for the first year.)
