Nadia Zueva

If you LACK MOTIVATION as an app builder, read this Pre-app (app not released yet): You have taken the decision 99% in this world didn't: start entrepreneurship. You are ambitious and driven, you see all these 9-5 zombies around you and you refuse to follow the same path. Whether you just want money, or actually want to do something good for the world, you know your destiny lies in owning your own business. Money is power and money moves people. Be proud that you made the decision to start in the first place, 99.99999% didn't. You refuse to accept being mediocre. It's time to take action, endless thinking is your biggest obstacle here. Just DO something, anything, organize yourself. Brainstorm, plan, and execute. Set a rough deadline for yourself, like 3 months of app building until you decide whether you want to continue or not. But one thing is for certain, you are very ambitious at this stage and are willing to step in the unknown. This is commendable. You can be proud of yourself. App released, $0 MRR: You finally released your app. Most people are stuck engineering their app endlessly because they feel more comfortable with building than marketing. It feels vulnerable to open up to the world, but you realize you have to. You have to prioritize marketing and releasing a quick MVP. Without marketing, your masterpiece remains hidden from the masses. Very few people understand this like you. It's time to start spamming TikToks, monitoring the first little data that comes in and learn more about social media. Look at the 5 downloads you get per day, these are 5 real humans who took an interest in your app. Look at their behaviour, see where they dropped off in the onboarding and keep optimizing until you hit your first paying customer. Your first paying customer is inevitable with a good onboarding and a hard paywall. But the fact that you are getting any downloads at all should always be celebrated. These are real humans! $1 - $2000 MRR By far the most people quit here. This is the stage where you have to prove that your app is worth time and investment. You are making real money for the first time from something you thought was fictional a couple months ago. It's time to gather as much data as possible. Then, look at the data and see if this app is worth scaling. You realize you can only go so far with marketing organically. You need to invest money to make more money. Either through ads, UGC or some sort of automation. This phase starts to challenge you, because for the first time in your life you have to rely on factors outside of yourself. You realize you cannot do everything by yourself, a one-man-army is a weakness. The end of this the phase is where you start learning to think in systems and scale. This is the phase where you have to let go more, and step outside yourself. Put your ego aside and let the systems or freelancers do the work for you. It will be tough, but you already came so far. If you realize this, it's hard to believe you will stop here. $2001-$9999 MRR You started thinking in systems and created an infrastructure with ads, an automation system, a farm or a small UGC campaign. Look at what you've created; a whole ecosystem designed to turn $1 into $10. You understand consumer apps well, all that's left is to put more money into your system, optimize your funnel to perfection, experiment with more creative formats, and hit virality more consistent. Usually you have to pour in more money to oil the engine, but one thing is for sure, your app is a proven idea if your MRR is consistently above $2000. This is also the first time where your internet money feels real. It gets close or even surpasses your supposedly full-time job, especially in non-western countries. You start hating Revenuecat, you start hating Apple, you start hating Google and any middle-man taking a cut % of your revenue. You realize how large the difference between revenue and profit. You probably are writing contracts, tax forms and P/L statements for the first time. You are stepping in a whole new world inaccessible to the commoners, and it's inevitable that you will hit $10,000. $10000+ MRR If your MRR is consistent here, you belong to the elite, and realistically 99.9% will not get here. You are a real entrepreneur now and it's not just a small hobby anymore. Your parents and friends now see you as a big deal. People have massive respect for you, and now it's time to help other people too. X warps your perspective sometimes still, seeing so many people hit 100K MRR but remember this is social media. You keep comparing yourself with the finest entrepreneurs. Many people are frauds on here too, so comparing yourself with them is unfair to you. Be proud of what you have achieved. $10,000 MRR gives financial freedom in every country. Treat yourself on a holiday if you haven't already. Most advice including mine will not help you anymore and you probably have to look for advice from the 100K MRR legends. Either well, I'm happy you're here. If you are at this stage and you are not happy with your life, something is SERIOUSLY WRONG with you. You probably are too focused on material desires, and you should start thinking of your greater purpose in life; of what you actually want to do with so much money. You start realizing that money does not bring satisfaction in itself. If you are not happy at 10,000 a month, you wont be at 100,000 either. Keep it up, nothing can stop you at this point

For app builders, I hope this can help you with marketing It's a complete guide with clear examples from my own UGC campaign of 30M views covering: ugc principles, content iteration, hiring, payout, management, viral engineering, everything you need