Peyton O'Brien (@peytonmobrien) header
Peyton O'Brien (@peytonmobrien) profile picture

Peyton O'Brien

@peytonmobrien

TikTok Strategist @HQNewsNow

Joined June 2026
  • Tweets37
  • Following86
  • Followers120
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Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)Photo by Peyton O'Brien (@peytonmobrien)
It鈥檚 been a week since midterms and I wanted to reflect on some of our most viral @HQNewsNow TikToks from this year. 馃У
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Peyton O'Brien retweeted
Arlie Shugaar (@ArlieShugaar) profile picture
Arlie Shugaar@ArlieShugaarNov 10
.@peytonmobrien has been cooking on the @HQNewsNow tiktok. We've literally gained just shy of 1 million followers because of her hard work this cycle.
Peyton O'Brien (@peytonmobrien) profile picturePeyton O'Brien@peytonmobrienNov 10
It鈥檚 been a week since midterms and I wanted to reflect on some of our most viral @HQNewsNow TikToks from this year. 馃У
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Peyton O'Brien retweeted
Arlie Shugaar (@ArlieShugaar) profile picture
Arlie Shugaar@ArlieShugaarNov 10
one of my favorite @peytonmobrien originals from this year. we thought it up, posted it, and it... kinda flopped. so we waited for another opportunity to re-up it. and the re-up BANGED! sometimes, content you believe in deserves a second chance.
Peyton O'Brien (@peytonmobrien) profile picturePeyton O'Brien@peytonmobrienNov 10
Replying to @peytonmobrien
We sent a message to voters through a trending song that they had the power to stop Trump. This taught us another lesson: don't be afraid to repost content if you believe in it. The first time we posted this it got under 1M impressions. The re-uploaded version generated 9M.
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There is so much to learn from @ArlieShugaar, the woman behind it all. Her vision, determination, and ideas have shaped HQ into what it is today. None of this would be possible without her!
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This also wouldn鈥檛 be possible with a few other amazing mentors I鈥檝e had along the way - @ethanckelly @laurenavakapp @parkerpbutler
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Peyton O'Brien retweeted
Arlie Shugaar (@ArlieShugaar) profile picture
Arlie Shugaar@ArlieShugaarNov 6
We took feedback folks had from 2024, and created more substantive content that was still optimized go viral, like this edit of James Talarico from @peytonmobrien.
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Peyton O'Brien retweeted
Arlie Shugaar (@ArlieShugaar) profile picture
Arlie Shugaar@ArlieShugaarNov 6
When we launched @HQNewsNow back in February, lots of people had hot takes. 10 months later, we鈥檝e: - generated 5 BILLION views - hit 6 million followers on TikTok - worked with 15+ campaigns to circulate clips that set the narrative online to achieve a blue tsunami.馃У
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Peyton O'Brien retweeted
Wes Moore (@iamwesmoore) profile picture
Wes Moore
@iamwesmooreNov 6
I am so proud to finally get to call @KeishaBottoms Governor-Elect! The day has finally come where Georgia elected their first Black governor, the first Black female governor in America. Y鈥檃ll did that!
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Peyton O'Brien retweeted
Lauren Kapp (@laurenavakapp) profile picture
Lauren Kapp
@laurenavakappNov 5
I鈥檝e thought about this speech a lot the past two years, and especially this week. This is such a beautiful video from @peytonmobrien, who is the one and only TikTok strategist of @HQNewsNow. @ArlieShugaar you鈥檝e built an amazing team this year across the HQ accounts.
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