Tirth

Amul High Protein Cubes A savoury snack with 65% protein! 25 g protein in a 38 g pack with only 150 kcal and priced at Rs 80. A box of 5 single-serve packs comes with 5 seasoning tastemaker sachets in Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs, and Tomato flavours. How to consume: Pour the tastemaker sachet into the cubes pack, give it a shake, and your seasoning-coated crunchy snack is ready! You can also drop it into gravies for protein-rich meals or soups for a crouton-like bite. Or make a quick, crunchy bhel with onions, tomatoes, and chutneys. We’d love to see the innovative ways you consume Amul High Protein Cubes. Available now on the Amul Shop app and website. Link in comments.

Launching tomorrow! At Amul, we have been on a mission to help Indians meet their daily protein needs, with a target of at least 1 g of protein per kg of body weight every day. With a wide range of high protein products across categories, we are now setting our sights on a new category to help build another daily protein habit: savoury snacks. Our challenge was to make snacking functional by delivering meaningfully high protein per serving, using the best quality protein, and keeping calories in check so that protein-rich snacking could become part of the daily diet. It was a difficult brief. After over a year of R&D, we are excited to have cracked it! A high protein snack with calories and protein comparable to a scoop of protein powder! Designed for convenient on-the-go snacking yet versatile enough for you to personalise and discover your own favourite ways to enjoy it. We’re excited about what we’ve created. Stay tuned!