Sonja retweeted
If youāre a startup, hire marketers who are fire-starters
(Not flame-feeders)
Whatās the difference?
I'll tell you...
Sonja retweeted
NerdWallet has a team of 130+ editors, writers and content marketers.
Just let that sink inā¦ ā at Miami, FL
Sonja retweeted
It never sits right with me when people do the āwho are some amazing women/BIPOC marketers?ā types of posts. Youāre telling me, as a grown adult, you donāt know a single woman or BIPOC marketer? who inevitably has a more diverse network than you + can intro you to others? suss
Sonja retweeted
The "only bring me a problem if you have a solution" mindset is the worst bc it means you'll never get the really gnarly stuff, the stuff that you were hired to help with. Strongest leaders I know create teams that bring them the hardest problems.
Sonja retweeted
So @sonja and I were talking in DMs about the every (Saas?) Company should be a media company narrative. I think this is not a great idea (sounds fantastic in theory) for a couple of reasons -
Sonja retweeted
Good read from @content101 - a powerful (& under-used) tactic: product-led content contentfolks.substack.com/p/ā¦
Sonja retweeted
Ooh, hereās something a lot of content marketers arenāt going to love: You should be listening to your friends in product marketing a *lot* more than you do. Why? Check the new epi w/@JHTScherck šš¼ bit.ly/product-marketing-seo
Sonja retweeted
If you feel self conscious talking about your work you are probably exactly the kind of person who should talk more about your work
Sonja retweeted
In 2020, things that should go without saying actually bear repeating, like: anyone who is trying to stop you from voting does not deserve your vote.
Sonja retweeted
Content unicorns and where to find them.
Hint: nowhere. They donāt exist.
- ā¤ļø Alina and @sonja
Itās time for the myth of the content marketing unicorn š¦ to die. Find out why on the latest episode of First Person with @alinacbenny: bit.ly/first-person-3š§
Sonja retweeted
Companies that ask how many golf balls fit inside a 747 as an interview question and also complain that they canāt find qualified candidates for their marketing job
Sonja retweeted
If you want to get too many things done, skip having calls for everything. The best is:
Write on documents, share with everyone & make decisions there. Let people comment, expand it when the mind is fresh & gets the best ideas.
You'll be more thoughtful with your execution.
Sonja retweeted
So basically Trump moved TikTokās $1B annual cloud business from Google to Oracle. So ridiculous.
Sonja retweeted
Taking ownership of your career is the biggest hurdle one faces.
No one else will champion your worth, trajectory or ability.
Stop waiting for someone else to take you to where you want to go.
Sonja retweeted
So many people thought 2020 was going to be their year.
It is.
This year is changing us. Testing us. Bringing us together. Making us decide to finally speak up.
This year is making us take a hard look at what really matters to us.
All the shit this year, it's fertilizer.
