Tim

This one FB campaign structure printed millions last Q4 Everyone panicking about BFCM setup while we've used the same one for 3 years And it's still crushing it post-Andromeda Here's the exact sale campaign setup + best sale creatives to run:

The $100k/day ad formula that took us from $1M to $3M/month rev in 4 months And we're planning to scale it to $7-10M/mth profitably this Q4 with the same framework Here's the formula 99% get wrong: Most of you are stuck with your ads because you're following the same tired playbook: Hook → product reveal → Benefits → CTA This worked in 2019. Now your audience has seen 10,000 versions of this. They scroll past in 1 second Meanwhile, we print $100k days with ONE framework: Emotional hook (open loop) > target right audience > funnel them down towards the product (unique mechanism) The difference isn't in the editing or the hook creativity It's in the SEQUENCE and psychological triggers Each piece builds on the last. Here's where most of you screw up: Mistake #1 - You reveal the product too early "Struggling with X? Try product Y!" Your audience has heard this 100 times from your competitors. They're not going to believe your claim. Zero belief = zero conversions. The fix: Build belief FIRST through a unique mechanism before showing product This is why health brands do 20-minute VSLs and still convert at 5% - They build belief before revealing the product. But even if you fix that... Mistake #2 - Your hooks don't stop the scroll in the first place A winning hook does ONE of three things: - Calls out the avatar ("attention gym owners") - Calls out the problem ("your metabolism after 35") - Calls out the solution ("Japanese morning ritual") If your hook nails this, you can make it as engagement-baity as you want Example: Alex Hormozi's OG Gym Launch ads Alex starts the video ads asking "are you a gym owner?" followed by him riding a unicorn It calls out the right audience and makes it as engagement-focused as possible This combined engagement + conversions = Skale Your hook is either too boring or doesn't call out the right audience Usually both And even if you fix the hook... Mistake #3 - Your ad isn't triggering the right emotional response People don't buy in low emotional states (sad, angry). They buy when they have HOPE. You CAN use those emotions to hook them, then shift them to hope/excitement through this technique The technique: Open loops "I stepped outside and saw something I didn't expect" What did I see? You NEED to know. Open loops are moments or sequences that create questions in the minds of the audience, which prompt continued, invested interest and attention. Humans crave closure. Your hooks need this tension or people bounce in 2 seconds. People don’t just want to continue. They need to continue. And THAT is the power of an open loop. But the final killer... Mistake #4 - Your product is packaged like every other product The gym has existed for decades yet new weight loss products keep winning: - Ozempic - Supplements - Keto - Peloton Same result, different mechanism = renewed belief Your product needs this or you're a commodity We do this through introducing new unique mechanisms Let's take weight loss supplements for example. Apple cider vinegar, yerba mate, green tea, etc These are different forms of achieving the same results, and are different "Mechanisms" to achieve the result So we invent or repackage something as a new "mechanism" so your customer has new hope that THIS product will finally work for them If you have a custom product that can add a new mechanism, that's the easiest and best way to go about this. But even existing dropshipped products can create new mechanisms: "Green tea burns fat!" So does everyone else's green tea, genius. New mechanisms create new hope: - Turn it into different form factors (Green Tea Gummy) - "Our green tea has 30% more extract than competitors for more weight loss" - "Our green tea comes from the Japan Highlands known for cultivating the highest quality tea from 3000 years ago" Or reframe an existing feature: "Nano-ground particles finally small enough to penetrate cell walls" Even though all your competitors have the same quality of fine powder, no one highlights it. Find the angle that makes it FEEL new Why does this matter for scale? Because a new mechanism resets skepticism They've been burned by green tea powder before But green tea GUMMIES? That's new. That might work. This psychological reset = higher CTR, higher CVR, lower CPAs Same $3 AliExpress product. 3x the conversion rate. THAT'S how you scale to $100k days while competitors die at $5k The $100k/day ad formula: Emotional hook (open loop) > target right audience > funnel them down towards the product (unique mechanism) This took us from $1M to $3M/month in 4 months While tons of people were blaming the Meta algorithm for a "Dead Q3" Simple to read. Hard to execute at the level that prints $100k days. Some chad operator is using this formula to scale YOUR "dead" product right now. This is the level of depth you need for each of your creatives in order to win, and exactly why I have hours upon hours of training on each of these topics in Evolve. Tis the way of the chad scaler